This story has been updated to reflect a response from McDonald’s.
A new McDonald’s in Paris is too fancy for burgers.
The fast-food chain opened its latest McCafé in the City of Light at the end of August, and it doesn’t serve any of the items that come to mind when you think of those Golden Arches—no Big Macs, no Quarter Pounders, and no French fries (otherwise known as Les Big Macs, Les Royals, and les frites).
Instead, Parisian customers can get raisin bread for breakfast and “100% Arabica coffee ground on demand,” according to France’s Le Figaro. Display cases inside also show signs for beef mustard club sandwiches and bagels toasted with salmon or Pastrami, Grub Street reports.
This isn’t the first time McDonald’s (MCD) has tested its alternative concept. In 2010, the chain opened a McCafé with coffee, tea, pastries, and a DIY salad bar just outside a standard McDonald’s in Paris. But the cafe shuttered after just one year, so maybe the second time’s a charm.
“McDonald’s is continuously experimenting to diversify its range, develop new services, and create new formats,” a McDonald’s spokesperson told Coins2Day. “This summer, McDonalds has been trialling its McCafe world in Paris. This trial has just begun so it is too soon to draw any conclusions from the initiative other than the fact that 25 to 30 jobs will be created.”
