The Broadsheet: October 17th

EVERYONE'S TALKING

•MPW's big day. Coins2Day's 18th annual Most Powerful Women Summit kicks off tonight, and you can watch the three-day confab of female power players live (here's how). It begins at 8:40 pm Pacific, when Apple retail chief Angela Ahrendts takes the stage.

To mark the occasion, Summit mainstay Sallie Krawcheck—who spent eight years on Coins2Day's Most Powerful Women list—writes about her conflicting feelings about being designated an MPW: "Even in my early days on 'the list,' I still somehow sensed that professional women could be punished for receiving attention," she writes. "Many of the driven, confident women who make it onto the list quickly shift into 'I’m so surprised' and 'I can’t imagine how this happened' and 'I don’t deserve this' mode with their peers."

Whatever your feelings about gender-specific accolades, these next three days are an excellent opportunity to put humility aside and outwardly acknowledge both your own successes and those of other women. You—and they—deserve it.

ALSO IN THE HEADLINES

•When will it end?New allegations of Donald Trump's sexual misconduct emerged on Friday from former The Apprentice  contestant Summer Zervos. Trump's response to Zervos and other accusers has been to call them "liars" or unattractive (he said of one alleged victim: "She would not be my first choice").

•Warrior's next battlefront. Former Cisco CTO Padmasree Warrior's new startup NextEV is looking to remake transportation by building cars that are electric, autonomous, and connected. She tells Coins2Day's Katie Fehrenbacher: "In many ways we are not building a car, we’re building a robot that looks like a car. It’s a whole different paradigm." Coins2Day

• Activist additives. Activist investment firms Arjuna, Pax, and Trillium have gotten some of the largest public companies in the world "to add women and minorities to their boards, to disclose data about the race and gender of their workforces, and to protect LGBTQ employees." Bloomberg

•Creative career switch. Pamela Joyner, who founded and ran private equity marketing company Avid Partners, has relinquished her successful business career to become a full-time collector of abstract art by African-Americans and other members of the African diaspora. She describes her new mission—help artists of African descent gain traction in the art world—as "no less ambitious than an effort to reframe art history." New York Times

•A PAC of their own. Donald Trump has previously implied that many Muslim-American women are not allowed to speak in public. I talk with Mirriam Seddiq, a Maryland-based lawyer who is set on proving him wrong. She founded the first-ever PAC for Muslim-American women to make sure these women's voices are heard in Washington. Coins2Day

MPW INSIDER MONDAYS

Each week, Coins2Day asks our Insider Network — an online community of prominent people in business and beyond — for career and leadership advice. Here's some of the best of what we heard last week.

•She should know. Debra Reed, CEO of Sempra Energy and #22 on Coins2Day’s MPW list, has four pieces of advice for women who want to make it to the C-suite. Coins2Day

•Let yourself veer. While it's important to set goals, "keep an open mind about how those goals are achieved," says Margaret Keane, CEO of Synchrony Financial and #29 on Coins2Day’s MPW list. "Life happens, and the conflicting demands of work and home often change the 'original' path." Coins2Day

•Don't imitate—learn. One of the best things a woman can do for herself is to stop comparing herself to others—particularly to men, says Angela Stephens, SVP and controller at Dr. Pepper Snapple Group. But there are a few things Stephens learned from her male colleagues that have come in handy. Coins2Day

IN CASE YOU MISSED IT

•Marissa to stay mum. Investors hoping to get answers from CEO Marissa Mayer and her management crew on Yahoo’s rocky deal with Verizon this week will have to wait. The Internet giant cancelled its third-quarter earnings call and webcast due to its pending deal with Verizon. The company will still release financial results on Tuesday. Coins2Day

•Stereotyping sickness. A Delta Airlines flight member wouldn’t believe a black woman was a physician and prevented her from trying to treat a man who needed medical care during a flight. Coins2Day

•#WomenWhoVoteTrump. In spite of all the talk about Donald Trump's alleged mistreatment of women, there are still millions of women who plan to vote for the Republican nominee. Some of them are sharing the reasons why on Twitter, along with the hashtag #WomenWhoVoteTrump. A common theme is that these women "don't feel the need to play the victim." Complex

•Parents love Patagonia. All of Patagonia's female employees who have had children in the past five years have returned to work—a number significantly higher than the 79% average in the U.S. What's driving the 100% return rate? For starters, an on-site child care center that's run by teachers and the opportunity for parents to "eat lunch with their kids, take them to the farmer’s market or pick vegetables with them in the 'secret' garden." Quartz

•The kissing coach. This story of a NCAA coach who kisses each of his male players post-match is giving me the warm fuzzies. “He’s disrupting a stereotype about boys and men, a notion of masculinity that says boys and men are only driven by the desire for competition and autonomy,” explains Niobe Way, a psychology professor. New York Times

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ON MY RADAR

Indra Nooyi's PepsiCo sets a global target to reduce sugar in its soft drinks Coins2Day

In a pioneering moment for the WNBA, players unite in protests over injustices New York Times

Cecile Richards: Planned Parenthood’s work is far from completeMotto

Bon Iver announces a gender equality campaign Entertainment Weekly

A modest proposal for an immodest campaign New Yorker

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