• Home
  • Latest
  • Coins2Day 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
HealthBrainstorm Health

Introducing the Coins2Day Brainstorm Health Daily

By
Clifton Leaf
Clifton Leaf
Down Arrow Button Icon
By
Clifton Leaf
Clifton Leaf
Down Arrow Button Icon
October 25, 2016, 1:45 PM ET
Coins2Day Brainstorm Health logo
Coins2Day Brainstorm Health logoTime Inc.

This essay appears in today’s inaugural edition of the Coins2Day Brainstorm Healthy Daily newsletter. Sign up to get it delivered to your inbox.

There is no more romantic notion of medical discovery, perhaps, than that of Alexander Fleming returning from vacation to his messy London laboratory in the summer of 1928. Fleming, as the story goes, noticed a mold-spotted Petri dish tucked in the corner of his workbench—a lucky observation that, through keen deduction and experiment, led the Scottish bacteriologist to find penicillin, the greatest wonder drug the world has ever known.

Penicillin changed the course of human history. Many would argue its advent marks the true start of 20thcentury medicine—the first “definitive moment of the modern therapeutic revolution,” as historian James Le Fanu has written. And yet, Fleming’s discovery wasn’t revolutionary in the least. In fact, in short order, it was all but forgotten.

Until a decade later, that is—when an Oxford pathologist named Howard Florey was rifling through back issues of The British Journal of Experimental Pathology and alit upon Fleming’s report. Florey and colleagues Ernst Chain, Norman Heatley, and others, purified the bacteria-killing chemical in Fleming’s mysterious mold, did their best to enrich it, and tested it on human patients. But the transformational moment didn’t arrive until 1941. That was when Florey and Heatley journeyed across the Atlantic to enlist several U.S. Drug makers into figuring out how to make heaps of the stuff—which the companies succeeded in doing. That’s when the revolution happened.

In a matter of five years, amid the fury of a global war, writes Roswell Quinn, this diverse group went from “growing crude penicillin in bedpans and milk bottles to fermentation of highly refined penicillin in 10,000-gallon tanks. In this short time, a little-known, clinically insignificant, and unmanageable compound became a mass-produced miracle.”

Today, we are in the midst of another technology-driven—and dare we say, company-driven—transformation in medicine. Call it the digital health revolution—or heck, if we can be a little grandiose here, the moment when 21stcentury medicine begins. Near-simultaneous advances across an enormous spectrum of new tech—deep learning, big-data analytics, wearable sensors, hyperconnectivity, 3D printing, gene editing, virtual reality, and much more—are suddenly, and rapidly, shaking up a sector that now accounts for $3 trillion of spending every year in the U.S. That works out to nearly $10,000 per person.

Technology is changing virtually every aspect of the healthcare continuum—from how we detect and diagnose disease, to how and where we deliver care, to the notion of what it means to be well in the first place. It’s changing medical research, the way we calculate risk, and how we pay for healthcare. And some day—if this particular slice of the economy follows the pattern set by every other sector that has been disrupted by technology—all that care will cost less. Which is a good thing. (See the $10,000-a-year billing statement waiting for you at the cashier.)

Our mission with Coins2Day Brainstorm Health Daily is to chronicle this transformation. We’ll do our best to provide news, analysis, and hopefully, some insight about this ongoing upheaval and the pitchfork brigade of companies that are leading it. My colleague, Coins2Day writer Sy Mukherjee, who was previously the editor of industry publication and newsletter BioPharma Dive, will do much of the reporting and sleuthing (see below). And each day, I’ll take a stab at framing one big idea or trend, or profiling one change agent or another. We’re counting on you—our expert readers—to offer us leads, suggestions, comments, and corrections, so please feel free to email.

In the meantime, welcome to the revolution.

Clifton Leaf
@cliftonleaf
[email protected]
About the Author
By Clifton Leaf
See full bioRight Arrow Button Icon

Latest in Health

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Coins2Day 500
  • Global 500
  • Coins2Day 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Coins2Day Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Coins2Day Brand Studio
  • Coins2Day Analytics
  • Coins2Day Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Coins2Day
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

© 2026 Coins2Day Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Coins2Day Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Most Popular

placeholder alt text
Economy
'Some form of crisis is almost inevitable': The $38 trillion national debt will soon be growing faster than the U.S. economy itself, watchdog warns
By Nick LichtenbergJanuary 22, 2026
1 day ago
placeholder alt text
Europe
Denmark offered to trade Greenland to the U.S. in 1910—and America thought it was crazy
By Steven Lamy and The ConversationJanuary 22, 2026
1 day ago
placeholder alt text
Energy
Elon Musk warns the U.S. could soon be producing more chips than we can turn on. And China doesn’t have the same issue
By Sasha RogelbergJanuary 22, 2026
1 day ago
placeholder alt text
Politics
Jamie Dimon tells Davos: ‘You didn’t do a particularly good job making the world a better place’
By Eleanor PringleJanuary 21, 2026
2 days ago
placeholder alt text
Success
Nvidia CEO Jensen Huang says ‘a lot’ of six-figure jobs in plumbing and construction are about to be unlocked because someone needs to build all these new AI centers
By Preston ForeJanuary 21, 2026
2 days ago
placeholder alt text
Success
McDonald’s CEO shares tough love career advice he’d give Gen Z and young millennial workers: ‘No one cares about your career’
By Orianna Rosa RoyleJanuary 22, 2026
1 day ago

Latest in Health

Healthoutdoor and sporting goods
The Best Infrared Saunas of 2026: Tested by Our Team
By Christina SnyderJanuary 23, 2026
3 hours ago
trump
North AmericaWHO
After 78 years as a founding member, U.S. fully withdraws from WHO—and it owes over $130 million to the UN agency
By Mike Stobbe, Devi Shastri and The Associated PressJanuary 23, 2026
9 hours ago
HealthDietary Supplements
5 Best Massage Guns of 2026: Personally Tested
By Christina SnyderJanuary 22, 2026
1 day ago
A young man in a yellow vest picks up a cardboard box filled with food.
EconomyFood and drink
MAHA’s dietary guidelines prioritizing red meat and dairy is the K-shaped economy in action, economist warns: ‘There’s certainly affordability issues’
By Sasha RogelbergJanuary 22, 2026
2 days ago
Trump, standing behind a microphone, puts his pointer finger in the air.
EconomyDavos
Trump says Europe does one thing right: drug prices. ‘A pill that costs $10 in London costs $130 in New York or Los Angeles’
By Sasha RogelbergJanuary 21, 2026
2 days ago
SuccessGen Z
Match Group says a ‘readiness paradox’ is crippling Gen Z in dating: Fear of hard-launching on Instagram is making it worse
By Sydney LakeJanuary 21, 2026
2 days ago