• Home
  • News
  • Coins2Day 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Tesla to Germany: Our Owners Understand Autopilot Just Fine, Thank You

By
Kirsten Korosec
Kirsten Korosec
Down Arrow Button Icon
By
Kirsten Korosec
Kirsten Korosec
Down Arrow Button Icon
November 10, 2016, 5:09 PM ET
Tesla Motors Inc. Tests Self-Driving Technology
Photograph by Bloomberg — Getty Images

Tesla says 98% of surveyed customers in Germany understand the function and limitations of its semi-autonomous driving Autopilot feature, a response to German regulators who have called the name misleading and pressured the automaker to change it.

Tesla released Thursday the results of an online survey conducted by puls Marktforschung. The survey asked Tesla owners seven questions about Autopilot, including if the driver has ever used the feature and if they’re familiar with the car warnings that show how it should be used. The survey sample of 675 Tesla owners in Germany found the vast majority of users understand the driver is expected to maintain control of the vehicle at all times.

Tesla’s Autopilot feature, which rolled out in October via an over-the-air software update, helps drivers steer and stay in line on highways. The intention is to assist the driver, not take over all functions of operating a vehicle.

Tesla published a curt response and a link to the survey in a blog post.

In response to Germany’s Kraftfahrt-Bundesamt (KBA)’s suggestion that using the name “Autopilot” is misleading, we worked with a third-party to survey Tesla owners in Germany to better understand how they perceive Autopilot.

98% of customers surveyed said they understand that when using Autopilot, the driver is expected to maintain control of the vehicle at all times.

Tesla had a third-party company conduct the survey in response to increasing pressure from KBA.

In October, the head of Germany’s transportation agency asked the U.S. Automaker to stop advertising its electric vehicles as having an Autopilot function because it might suggest drivers’ attention is not needed. Germany’s Federal Motor Transport Authority, known as the KBA, sent a letter to Tesla with the request.

The KBA has also sent letters to owners of Tesla vehicles in Germany warning that the use of Autopilot requires unrestricted attention at all times. The letter, which was sent out in October, told owners the Autopilot function is a driver assistance system and not a highly-automated vehicle. The letter also emphasized that German traffic laws require the driver to remain alert and in control of the vehicle at all times when using the system.

The KBA is also conducting studies into the Autopilot function to determine if it’s a safety hazard.

The first-ever fatality of a driver using the Autopilot system, which occurred in the U.S. This spring, has raised concerns among some regulators. However, Tesla has taken steps to improve the system. In September, Tesla announced it would use radar as the primary sensor for its’ Autopilot systems. In the past, radar only supplemented the camera-based detection system.

About the Author
By Kirsten Korosec
See full bioRight Arrow Button Icon
Rankings
  • 100 Best Companies
  • Coins2Day 500
  • Global 500
  • Coins2Day 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Coins2Day Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Coins2Day Brand Studio
  • Coins2Day Analytics
  • Coins2Day Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Coins2Day
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Coins2Day Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Coins2Day Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.