Taco Bell (YUM) just opened a new Taco Bell Cantina restaurant on the Las Vegas strip.
According to Business Insider, it is the fourth such eatery Taco Bell has opened and features not only a more upscale menu, but also a completely redesigned interior.
Unique to the Las Vegas branch is a retail store where diners can buy merchandise from bags to bikinis.
The menu features tapas-style sharing plates of nachos, quesadillas, and chicken fingers alongside a wide-range of customizable slushies from the restaurant’s “Freeze Wall.” Guests can choose flavors like margarita, piña colada, or berry blast and later decide to add liquor, ranging from tequila to spiced rum.
A look inside the brand new.@tacobell Cantina on the #Vegas Strip. It will feature guest DJs pic.twitter.com/ULzd1s8C5V
— Mike Doria (@MikeDoria) November 14, 2016
According to food blog, Eater Las Vegas, not only does the restaurant feature a sleek modern design—but guests can order from portable tablets, reducing wait times.
The restaurant also features a deejay area, a VIP lounge, and custom artwork.
Marisa Thalberg, Taco Bell’s CMO, told Business Insider, the company wants customers to experience “the whole lifestyle of Taco Bell.”
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When the fast food chain opened its first Taco Bell Cantina in Chicago’s Wicker Park area last year, it described the concept as “ideally suited to fit in with pedestrian areas without drive-thrus.”
The new chain of Taco Bell Cantina’s are said to focus on urban environments, with a focus on digitization of their services and a localization of their interiors.