Cyber Monday is off to a good start for online retailers. Early data from Adobe (ADBE) is predicting that holiday shoppers will spend a record $3.36 billion in online purchases, up 9.4% from last year’s holiday.
Already, Cyber Monday has brought in $540 million so far between midnight and 10 a.m. ET on Monday.
This holiday season, online retailers will likely be celebrating. Online holiday shopping has accounted for $36.5 billion in online revenue, a 7.1% increase annually in sales. And 26 out of 27 days this holiday season have generated $1 billion each day.
Black Friday, the Friday after Thanksgiving, set a new record by surpassing the $3 billion-mark for the first time with $3.34 billion in online sales, up 21.6% from last year. Thanksgiving Day online sales were just shy of the $2 billion at $1.93 billion, an 11.5% increase from last year.
Top-selling electronics on Cyber Monday morning have been the Sony PlayStation 4 (SNE), Microsoft Xbox (MSFT), Samsung 4K TVs, Apple (APPL) iPads, and Amazon Fire tablets (AMZN). Popular toys include Lego sets, Shopkins, and Barbie dolls.
Get Data Sheet, Coins2Day’s technology newsletter.
This holiday season has also been record breaking for mobile shopping. Black Friday became the first day in retail history to drive over $1 billion in mobile revenue at $1.2 billion, up 33%. Thanksgiving saw $771 million in sales come from mobile phones.
But retailers can’t celebrate fully yet. There are still a few weeks left in the holiday shopping season, but the numbers are optimistic. Forrester estimated that consumers will spend a record-breaking $112 billion online in November and December, a jump of 13% from the $99 billion spent in the same period in 2015.