• Home
  • News
  • Coins2Day 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
MPWMost Powerful Women

The UN—Mercifully—Ends Wonder Woman’s Role as Gender Equality Ambassador

Claire Zillman
By
Claire Zillman
Claire Zillman
Editor, Leadership
Down Arrow Button Icon
Claire Zillman
By
Claire Zillman
Claire Zillman
Editor, Leadership
Down Arrow Button Icon
December 13, 2016, 11:48 AM ET
Wonder Woman UN Ambassador Ceremony
Photograph by J. Countess FilmMagic

This year has been a doozy for supporters of gender equality and women’s advancement, even beyond Hillary Clinton’s defeat and Donald Trump’s victory. Dilma Rousseff, Brazil’s first female president, was ousted from power, and South Korea’s first female president, Park Geun-hye, now seems poised to meet that same fate. The IMF’s first female chief, Christine Lagarde, is currently engulfed in a trial that could jeopardize her future. The number of female CEOs in the Coins2Day 500 sank from 24 to 21. And some bright, still rising business stars—Theranos’ Elizabeth Holmes, Yahoo’s Marissa Mayer—have plummeted like fireballs back to earth.

So grab hold and don’t let go of this tiny victory: A fictional character in a bustier, underpants, and cape will no longer represent female empowerment. That’s right, the UN has canned Wonder Woman from her role as an honorary ambassador.

Check outour 2016 list of the Most Powerful Women in Business

In October, the UN rejected seven qualified, real-life female candidates for secretary general in favor of another man—a decision that came after the outgoing secretary general, Ban Ki-moon, said it was “high time” for a woman to lead the body for the first time in its 70-year existence. Those who had hoped for a female secretary general were disappointed when former Portuguese Prime Minister Antonio Guterres won the job. The Campaign to Elect a Woman UN Secretary-General, a group of mostly academics, called the outcome an “outrage.”

“There were seven outstanding female candidates and in the end it appears they were never seriously considered,” the campaigners said in a statement.

Subscribe to The World’s Most Powerful Women,Coins2Day’s daily must-read for global businesswomen.

Around that same time, the UN decided it was a good idea to appoint the skimpily-dressed fictional heroine Wonder Woman as an honorary ambassador for “the empowerment of women and girls.”

Given the circumstances, UN staffers were rightfully outraged at the announcement and dozens of them protested the ceremony during which Diane Nelson, president of DC Comics publisher DC Entertainment, said the Wonder Woman campaign would feature various initiatives “over the course of the next year.”

An online petition opposing the campaign gained some 45,000 signatures. It urged Ban, whose term ended Monday, to reconsider Wonder Woman’s role, stating that while the character’s original iteration may have evoked strength and independence, the current version “of a large-breasted, white woman of impossible proportions, scantily clad in a shimmery, thigh-baring body suit,” was the wrong message for the organization—which champions female empowerment across cultures—to send.

Now it seems that, while UN has yet to put a woman in top job, supporters of gender equality have won at least one win: Reuters reports that Wonder Woman’s reign will end rather abruptly this Friday.

The UN did not immediately return Coins2Day‘s request for comment on the matter.

A spokesperson didn’t explain the move to Reuters beyond saying that fictional characters’ campaigns are sometimes brief, so let’s allow the unspoken logic of the decision to fill the vast void of good news for women on the world stage.

About the Author
Claire Zillman
By Claire ZillmanEditor, Leadership
LinkedIn iconTwitter icon

Claire Zillman is a senior editor at Coins2Day, overseeing leadership stories. 

See full bioRight Arrow Button Icon
Rankings
  • 100 Best Companies
  • Coins2Day 500
  • Global 500
  • Coins2Day 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Coins2Day Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Coins2Day Brand Studio
  • Coins2Day Analytics
  • Coins2Day Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Coins2Day
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Coins2Day Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Coins2Day Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.