• Home
  • News
  • Coins2Day 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Tech

Tesla Poached a Prominent Apple Product Designer

By
Don Reisinger
Don Reisinger
Down Arrow Button Icon
By
Don Reisinger
Don Reisinger
Down Arrow Button Icon
January 11, 2017, 12:13 PM ET
Inside The International Astronautical Congress
Bloomberg Bloomberg via Getty Images

Apple has lost another designer to electric car maker Tesla.

Apple’s director of product design Matt Casebolt has left the company for Tesla Motors, his LinkedIn profile shows. The move, which was earlier reported on by Apple-tracking site 9to5Mac, comes after 10 years with Apple, where he was involved in the design of several Mac computers.

According to Casebolt’s LinkedIn profile, he started his career at Apple as a senior mechanical engineer in 2007 working on the MacBook Air notebook. He eventually moved up the ranks at Apple (AAPL) and served as the company’s director of product design until he left for Tesla. Over the years, Casebolt was also involved in the design for Apple’s Mac Pro desktop.

Get Data Sheet, Coins2Day ’s technology newsletter

At Tesla, Casebolt is serving as the senior director of engineering for closures and mechanisms. His LinkedIn profile doesn’t provide more details on exactly what he’s doing at the car maker.

Tesla (TSLA) and Apple have been embroiled in a bitter struggle over the last few years after reports surfaced of Apple planning to get into the car business to compete with the electric car maker. While Apple hasn’t confirmed plans for vehicles, Tesla CEO Elon Musk all but confirmed Apple’s plans, saying that it was a poorly kept secret in Silicon Valley. He’s also criticized Apple for trying to poach some of his top talent for a car initiative and said that only those who couldn’t cut it at Tesla end up at Apple. He called Apple’s car project a “Tesla graveyard.”

For more about iPhone, watch:

Despite Apple keeping its car ambitions behind closed doors, reports have surfaced over the last few months suggesting that its focus is changing and Apple is no longer interested in building a car. Instead, Apple could be planning to build self-driving car technology that would compete with those from Alphabet’s Waymo (GOOGL) and others. Apple also lost some employees who were reportedly working on its car initiative, called Project Titan, which has apparently slowed its progress.

Casebolt isn’t the only longtime Apple employee moving to Tesla. On Tuesday, Tesla announced that it had hired Chris Lattner, an 11-year veteran at Apple, to head up the team that handles its autonomous car technology Autopilot.

About the Author
By Don Reisinger
See full bioRight Arrow Button Icon
Rankings
  • 100 Best Companies
  • Coins2Day 500
  • Global 500
  • Coins2Day 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Coins2Day Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Coins2Day Brand Studio
  • Coins2Day Analytics
  • Coins2Day Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Coins2Day
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Coins2Day Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Coins2Day Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.