It hasn’t been a good start to the year for Ivanka Trump’s online merchandise, according to a market research firm called Slice Intelligence, which found that Nordstrom (JWN) isn’t the only retailer seeing a decline in sales of her apparel and accessories line.
CNBC reports that receipts analyzed by Slice show that most Ivanka Trump goods are sold on Amazon (AMZN), mainly through third-party sites. Bloomingdales, Macy’s (M), Nordstrom and Zappos are the next in line as the top sellers of her online goods.
The research firm reports a decline in the sale of Ivanka Trump goods beginning shortly after the November election, continuing into January of this year, when online sales dropped by 26%, according to CNBC.
Sales of Ivanka Trump merchandise on Nordstrom.com fell 63% in the fourth quarter, ultimately leading the retailer to suspend orders of the clothing line. Her other major online outlets appear to also be seeing a major dip in purchases; Zappos’ sales fell 43% while Amazon saw a 31% decline.
Ivanka Trump brand products fared better on Macys.com, CNBC reports, where online sales grew by about 30%, and on Bloomingdales.com, up around 9%. Both however, represented a slower growth rate than in the early half of last year.
According to CNBC, the analysis by Slice Intelligence was sourced from an online panel of 4.4 million Internet shoppers.
