• Home
  • Latest
  • Coins2Day 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechWorld's Most Admired Companies

Apple Talks Big Media Buy as iPhone Rumors Surge

By
Don Reisinger
Don Reisinger
Down Arrow Button Icon
By
Don Reisinger
Don Reisinger
Down Arrow Button Icon
February 18, 2017, 10:40 AM ET
Apple Holds Event To Announce New Products
CUPERTINO, CA - OCTOBER 27: Apple CEO Tim Cook speaks on stage during an Apple product launch event on October 27, 2016 in Cupertino, California. Apple Inc. is expected to unveil the latest iterations of its MacBook line of laptops (Photo by Stephen Lam/Getty Images)Stephen Lam — Getty Images

Another week, another leak for Apple.

In the past several days, talk of Apple’s next big iPhone release, believed to be known as the iPhone 8 or iPhone X, has hit a fever pitch. Reports have centered mainly on its screen and whether the handset might nix its Home Button in favor of a virtual alternative, but there’s also been talk about the smartphone’s size and battery.

This is Coins2Day ’s weekly roundup of the biggest Apple news this week. To see last week’s roundup, click here.

Meanwhile, Apple’s stock hit an all-time high during the week and the company’s senior vice president of Internet software and services Eddy Cue shined a bit more light on Apple’s rumored plans (or lack thereof) to acquire a big media company.

And of course, it wouldn’t be a weekly Apple news roundup without talk of what might’ve been.

Get Data Sheet, Coins2Day ’s technology newsletter

Read on to learn about all the week’s biggest Apple news:

  1. An Apple patent surfaced this week discussing a technology by which users would touch a device’s touchscreen to activate a virtual Home Button in an iPhone. The virtual button would let users move around a built-in operating system and make mobile payments with fingerprint recognition. Apple currently uses a physical Home Button, so a virtual alternative would represent a big change. It was one of several iPhone Home Button rumors to surface this week.
  2. Apple will offer a bigger battery in its next handset, believed to be known as the iPhone 8 or iPhone X, according to KGI Securities analyst Ming-Chi Kuo. However, the bigger battery will be placed inside a device that could come with a case about the same size as the smaller iPhone 7 with a 4.7-inch screen. In other words, Apple’s next high-end handset might come with a long-lasting (and big) battery that can live inside a nicely sized device.
  3. Apple this week announced that it will be holding its annual developer confab, the Worldwide Developers Conference (WWDC) at the McEnery Convention Center in San Jose, Calif. Apple traditionally holds the show in San Francisco. Apple said in a statement that it made the change so it could be “just minutes” from its new headquarters, Apple Campus 2, in Cupertino, Calif.
  4. Speaking at the Code Media conference in Dana Point, Calif. This week, Apple senior vice president of Internet software and services Eddy Cue said that his company isn’t planning on making a big media acquisition, as many rumors have suggested. Instead, Apple wants to create “unique” content that’s unlike anything media companies are currently producing, he said.
  5. Apple is said to be testing a fifth-generation Apple TV. The report, which surfaced this week from sources speaking to Bloomberg, said the new device could offer Ultra HD video streaming and deliver better color accuracy than the fourth-generation Apple TV Apple released in 2015. The fifth-generation model could hit store shelves this year.
  6. Apple’s stock hit an all-time high on Monday of $133.55, pushing its market cap to $712 billion. Apple’s previous high, reached in May 2015, was $132.54.
  7. A report this week from Gartner revealed that Apple was the number one global smartphone maker in the fourth quarter, topping its arch rival Samsung. Apple captured 17.9% of the market on 77 million iPhone sales, just topping Samsung’s 76.8 million smartphone sales and 17.8% share.
  8. Did you know that the Apple Store could have been the Apple Cafe? A report this week detailed Apple’s plans in the late-1990s to develop futuristic cyber cafes instead of retail stores. Late Apple co-founder Steve Jobs ultimately nixed the idea and instead pursued retail stores.

For more about Tim Cook, watch:

One more thing… Apple this week released a trailer for its upcoming Carpool Karaoke show. The one-minute clip shows several prominent celebrities, including the series’ creator James Corden.

About the Author
By Don Reisinger
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Coins2Day 500
  • Global 500
  • Coins2Day 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Coins2Day Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Coins2Day Brand Studio
  • Coins2Day Analytics
  • Coins2Day Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Coins2Day
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

MagazineDonald Trump
Donald Trump, CEO-in-Chief: How the president’s dealmaking instincts are shaking up business and the government
By Geoff ColvinJanuary 22, 2026
7 hours ago
NewslettersCoins2Day Tech
Apple needs a hit. Is a wearable AI ‘pin’ the answer?
By Alexei OreskovicJanuary 22, 2026
7 hours ago
Big TechElon Musk
Elon Musk predicts ‘agonizingly slow’ Cybercab and Optimus rollout. But he’s not giving up on Tesla’s big bet on robots
By Marco Quiroz-GutierrezJanuary 22, 2026
9 hours ago
MagazineGoogle DeepMind
The pioneer behind Google Gemini is tackling an even bigger challenge—using AI to ‘solve’ disease
By Allie GarfinkleJanuary 22, 2026
9 hours ago
Businessman, screen and presentation in meeting for ai, machine learning or training in workshop office.
C-SuiteNext to Lead
Jamie Dimon says government should have power to intervene in AI-driven mass layoffs
By Ruth UmohJanuary 21, 2026
18 hours ago
EnvironmentSoutheast Asia 500
Thailand’s oldest cement firm turns to 3D printing to revolutionize its business
By Angelica AngJanuary 21, 2026
19 hours ago

Most Popular

placeholder alt text
AI
Elon Musk says that in 10 to 20 years, work will be optional and money will be irrelevant thanks to AI and robotics
By Sasha RogelbergJanuary 19, 2026
3 days ago
placeholder alt text
Economy
Jamie Dimon says he’d have no issue paying higher taxes if it actually went to people who need it. Right now it just goes to the Washington ‘swamp’
By Eleanor PringleJanuary 21, 2026
1 day ago
placeholder alt text
Politics
Jamie Dimon tells Davos: ‘You didn’t do a particularly good job making the world a better place’
By Eleanor PringleJanuary 21, 2026
1 day ago
placeholder alt text
Success
Nvidia CEO Jensen Huang says ‘a lot’ of six-figure jobs in plumbing and construction are about to be unlocked because someone needs to build all these new AI centers
By Preston ForeJanuary 21, 2026
1 day ago
placeholder alt text
Economy
Scott Bessent insists he’s ‘not concerned at all’ about investors selling America—despite the fact it’s unraveled tariffs before
By Eleanor PringleJanuary 21, 2026
1 day ago
placeholder alt text
Personal Finance
Current price of silver as of Tuesday, January 20, 2026
By Joseph HostetlerJanuary 20, 2026
2 days ago

© 2026 Coins2Day Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Coins2Day Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.