• Home
  • News
  • Coins2Day 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechWorld's Most Admired Companies

Apple CEO Tim Cook Shares Words of Wisdom From Steve Jobs

By
Jonathan Vanian
Jonathan Vanian
By
Jonathan Vanian
Jonathan Vanian
February 24, 2017, 6:29 PM ET
Apple Announces Launch Of New Tablet Computer
Photo by Justin Sullivan — Getty Images

Legendary Apple CEO Steve Jobs would have celebrated his 62nd birthday on Friday.

To honor the day, current Apple CEO Tim Cook took to Twitter to praise Jobs, who passed away in Oct. 2011 after battling pancreatic cancer.

Cook recalled one of Jobs’ famous quotes about following life’s passions: “There is no reason not to follow your heart.” The quote from Jobs comes from his 2005 commencement address at Stanford University, during which he discussed his cancer diagnosis and how it affected his view of life.

Remembering Steve, whose words and ideals will always inspire us. “There is no reason not to follow your heart.” Pic.twitter.com/MihKSnbYiQ

— Tim Cook (@tim_cook) February 24, 2017

Get Data Sheet, Coins2Day’s technology newsletter.

The following is an excerpt from Jobs’ commencement speech that Cook referenced on Friday:

When I was 17, I read a quote that went something like: “If you live each day as if it was your last, someday you’ll most certainly be right.” It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: “If today were the last day of my life, would I want to do what I am about to do today?” And whenever the answer has been “No” for too many days in a row, I know I need to change something.

Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything — all external expectations, all pride, all fear of embarrassment or failure — these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.

For more about Apple, watch:

Additionally, Cook said this week that he would honor Jobs by naming Apple’s new auditorium the Steve Jobs Theater. The auditorium is located at Apple’s new headquarters in Cupertino, Calif., which the company will start to move into in April.

The campus Steve envisioned will be known as Apple Park, and its theater will bear his name. Https://t.co/O0BEOdncDq

— Tim Cook (@tim_cook) February 22, 2017

About the Author
By Jonathan Vanian
LinkedIn iconTwitter icon

Jonathan Vanian is a former Coins2Day reporter. He covered business technology, cybersecurity, artificial intelligence, data privacy, and other topics.

See full bioRight Arrow Button Icon
Rankings
  • 100 Best Companies
  • Coins2Day 500
  • Global 500
  • Coins2Day 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Coins2Day Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Coins2Day Brand Studio
  • Coins2Day Analytics
  • Coins2Day Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Coins2Day
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Coins2Day Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Coins2Day Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.