Bugatti has sold half of its limited-production Chiron since it first revealed the multi-million dollar vehicle a year ago at the Geneva International Motor Show in Switzerland.
The base price for the super sports car is 2.4 million euros ($2.54 million per today’s exchange rate), meaning the French super sports car brand has logged at least $650 million—and probably more—in customer orders for the Chiron. And the company hasn’t even started giving test drives yet.
Bugatti is making just 500 Chiron sports cars, a 1,500 horsepower handcrafted vehicle that takes months to build and is targeted at billionaires in Europe, North America, Asia, and the Middle East. The company will invite customers to a central test drive event at the end of March.
Bugatti will begin delivering the first Chiron to customers in the next few days, the company says.
Bugatti is showing off one of these customer orders at the 2017 Geneva International Motor Show. This particular Chiron is in “bleu royal,” one of eight carbon fiber colors out of the company’s Atelier in Molsheim, France—the facility that has been home to the marque since it was founded in 1909. The interior of this particular Chiron is two tones of leather, deep blue and French racing blue.
European billionaires appear to have the biggest appetite for the Chiron with 37% of its customers hailing from the continent. North American customers bought 30% of the cars with 36% going to the Middle East, Bugatti said Monday in a statement.
The customer demographics are in line with the Veyron super sports car, the predecessor to the Chiron.
“The fact that we have already taken orders for half of the Chiron series even without test drives so far bears witness to the great confidence of our customers in our brand and its strong aura,” Wolfgang Dürheimer, president of Bugatti Automobiles said in a statement Monday.
Customers can now choose between a total of eight carbon colours for their Chiron, including black, grey, turquoise, blue, green, brown, red and bleu royal.
