Dominos Pizza has partnered with a European startup to develop an innovative method of food delivery: robots.
The pizza company announced that it will start to use robots for pizza delivery in Hamburg, Germany, part of a joint effort with the robot startup Starship Technologies, Recode reports.
A year earlier, CNBC reported that Domino’s (DPZ) had announced a similar delivery method in New Zealand.
A human will accompany the machines to ensure an effective delivery, according to Recode, and they will initially only be available within a mile of certain locations.
Domino’s CEO said that demand for deliveries would ultimately outpace the supply of deliverers, which is why robots would be necessary.
“With our growth plans over the next five to 10 years, we simply won’t have enough delivery drivers if we do not look to add to our fleet through initiatives such as this,” said Domino’s CEO Don Meij, according to Recode.
