• Home
  • News
  • Coins2Day 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechJeff Bezos

What Makes Amazon CEO Jeff Bezos Such a Visionary Leader

By
Adam Lashinsky
Adam Lashinsky
Down Arrow Button Icon
By
Adam Lashinsky
Adam Lashinsky
Down Arrow Button Icon
April 14, 2017, 9:48 AM ET

Investors, executives, and anyone who merely wants to be good at their job hang on the words of Jeff Bezos, CEO of Amazon.com. He published 1,782 of them Wednesday in his annual letter to Amazon’s shareholders. I recommend reading each one of them.

Bezos’s pearls of wisdom are repetitive, by design. He discusses similar concepts year after year, tweaking them for new realities. Delighting customers is a constant. The importance of being willing to reverse direction is another hearty Bezos perennial.

I particularly liked two of his themes this year that constitute fresh material in the Bezos oeuvre. The first is his insistence that managers monitor and adopt important external trends. “These big trends are not that hard to spot (they get talked and written about a lot), but they can be strangely hard for large organizations to embrace,” he writes. “We’re in the middle of an obvious one right now: machine learning and artificial intelligence.” He goes on to discuss the visible and less obvious ways Amazon is utilizing machine learning and AI. But his notion that the important trends aren’t hard to spot is non-trivial. Too many organizations spend too much debating if something is going to be big. If you’ve spent that much time debating it, it’s probably too late.

Bezos also shared his thinking on how high-performance teams should work together—including with their bosses and also when they disagree with each other. “Recognize true misalignment issues early and escalate them immediately,” he writes. “Sometimes teams have different objectives and fundamentally different views. They are not aligned. No amount of discussion, no number of meetings will resolve that deep misalignment. Without escalation, the default dispute resolution mechanism for this scenario is exhaustion. Whoever has more stamina carries the decision.”

Get Data Sheet, Coins2Day ’s technology newsletter, where this essay originally appeared.

For escalation to work, of course, a team’s manager has to be good and also has to be willing to be overruled. Bezos gives an example of his being overruled, though one senses his example is the exemption rather than the rule.

The point is that he demands fast action and quick resolution when people disagree. Exhaustion with disagreement is something anyone who works in a large organization can understand all too well.

Have a good weekend.

About the Author
By Adam Lashinsky
See full bioRight Arrow Button Icon
Rankings
  • 100 Best Companies
  • Coins2Day 500
  • Global 500
  • Coins2Day 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Coins2Day Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Coins2Day Brand Studio
  • Coins2Day Analytics
  • Coins2Day Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Coins2Day
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Coins2Day Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Coins2Day Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.