• Home
  • News
  • Coins2Day 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechPointCloud

Microsoft Has a New Way for You to Login Without a Password

Barb Darrow
By
Barb Darrow
Barb Darrow
Down Arrow Button Icon
Barb Darrow
By
Barb Darrow
Barb Darrow
Down Arrow Button Icon
April 19, 2017, 2:08 PM ET

Building technology that is both secure and easy to use is a tricky proposition. Microsoft is trying to make strides by giving customers a way to sign into their Microsoft accounts with smartphones—but without having to enter passwords.

As explained in a Microsoft blog post on Tuesday, customers must have either the Android or iOS version of the Microsoft Authenticator app on their smartphones, then enter their usernames as usual. Then, instead of keying in a password, they’ll receive notifications on their phones. Tapping the “Approve” notification unlocks the phone.

The goal is to “shift the security burden” from a user’s often-overtaxed memory to his or her device, wrote Alex Simons, director of program management in Microsoft’s Identity Division.

Simons continued:

This process is easier than standard two-step verification and significantly more secure than only a password, which can be forgotten, phished, or compromised. Using your phone to sign in with PIN or fingerprint is a seamless way to incorporate two account “proofs” in a way that feels natural and familiar.

Given people’s dependence on their phones, this move makes sense for Microsoft as does the notion of giving users of Apple (AAPL) and Android devices a reason to download a Microsoft (MSFT) app.

Get Data Sheet, Coins2Day ’s technology newsletter.

In an update to the post, Simons confirmed that there is no analogous feature for Windows Phones. While there is a Windows Phone version of Microsoft Authenticator—as those phones have a tiny slice of the market share—iOS and Android versions were the top priority.

If and when Windows Phone “becomes a big success” that may change, he noted.

About the Author
Barb Darrow
By Barb Darrow
See full bioRight Arrow Button Icon
Rankings
  • 100 Best Companies
  • Coins2Day 500
  • Global 500
  • Coins2Day 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Coins2Day Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Coins2Day Brand Studio
  • Coins2Day Analytics
  • Coins2Day Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Coins2Day
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Coins2Day Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Coins2Day Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.