• Home
  • Latest
  • Coins2Day 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
HealthBrainstorm Health

Will ‘Precision Medicine’ Ever Arrive?

Erika Fry
By
Erika Fry
Erika Fry
Down Arrow Button Icon
Erika Fry
By
Erika Fry
Erika Fry
Down Arrow Button Icon
May 2, 2017, 9:56 PM ET

There are few diagnoses more terrifying to patients than cancer. And accordingly, there are few visions of future healthcare that are more comforting than those promised by “precision medicine,” the idea that medical treatment will be wondrously personalized and efficient, and possibly spare us—through genomics, genetic testing, and studying personal data—from cancers and other dreaded disease. Will we ever get there?

The medical community has made great strides in that direction, said Lloyd Minor, dean of Stanford’s School of Medicine, speaking at Coins2Day’s Brainstorm Health conference in San Diego Tuesday afternoon. He cites the progress the medical community has made in treating cancer through immunotherapy, and he’s a big believer in the potential in precision health. “The opportunities are enormous, and they’re limited only by our imagination and the ability to execute on it.”

He says the development of new early-stage diagnostic tools—more so than the development of new, targeted medicines—is what’s really needed to accelerate progress.

Yet, while Shelley Hwang, chief of breast surgery at Duke Cancer Institute and vice chair of research at Duke University’s Department of Surgery, agrees in principle, she also has concerns about all the new diagnostic potential that will come with precision medicine. “When you start applying even the most basic technology, you’re changing the game,” she said. “You pick up conditions way before people have symptoms and way before they’re likely to spread anywhere.” (She notes since introducing the mammogram, there has been a five-fold increase in Stage Zero breast cancer, a condition in which abnormal cells are found—but are not actively spreading—in the breast.)

The tricky question becomes when it’s appropriate to intervene. In certain cases, as some argue with Stage Zero breast cancer, it may be better to wait and monitor the condition than to have the patient undergo a drastic course of treatment. Hwang said the goal should be: “right procedure, right time, right patient.”

She worries that may be an even trickier standard to maintain as cancer screening technologies move earlier and earlier in the diagnostic process, particularly in the U.S., where Hwang said the medical culture is to “find things, do things, and do evermore things.” She added, “the set point for our cancer screening tool is one where we miss few cancers but we also pick up a lot of non-cancers.”

She compared the American approach to casting a wide net that captures both sharks and minnows. “As a society, we’ve decided that’s okay,” said Hwang who also argued it’s time to re-evaluate that premise. “Are we so risk-averse that we’d like to catch a lot of minnows, too even if that means exposing people to a lot of treatment-related morbidity?” In other words, additional health complications because of that treatment.

As precision medicine-enabling technologies develop, she said, “There’s a huge need to be very careful about when we want to pick up these conditions, and once we do, how we [explain] that information to patients.”

About the Author
Erika Fry
By Erika Fry
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon

Latest in Health

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Coins2Day 500
  • Global 500
  • Coins2Day 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Coins2Day Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Coins2Day Brand Studio
  • Coins2Day Analytics
  • Coins2Day Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Coins2Day
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Health

raccoon
North AmericaAnimals
For 15 years, a neuroscientist has studied raccoon intelligence in Central Virginia. Then a drunk one passed out in a nearby liquor store
By Kelly Lambert and The ConversationJanuary 16, 2026
1 day ago
Healthoutdoor and sporting goods
5 Best Home Saunas of 2026: Approved by Testers and Experts
By Christina SnyderJanuary 15, 2026
2 days ago
drug
HealthDrugs
Overdose deaths in U.S. have been dropping for over 2 years, the longest decline in decades
By Mike Stobbe and The Associated PressJanuary 15, 2026
3 days ago
Successwork-life balance
Despite a $45 million net worth, Big Bang Theory star Kunal Nayyar still works tough, 16-hour days—he repeats this mantra when he’s overwhelmed
By Orianna Rosa RoyleJanuary 15, 2026
3 days ago
Healthbenefits
The head of marketing at Slate posted on LinkedIn requesting cleaning services as a benefit at her company. The next day, HR answered her call
By Sydney LakeJanuary 15, 2026
3 days ago
Best protein lead image
HealthDietary Supplements
The 9 Best Protein Powders of 2026: How to Choose, According to an RD
By Christina SnyderJanuary 14, 2026
3 days ago

Most Popular

placeholder alt text
Newsletters
The oil CEO who stood up to Trump is a follower of the disciplined 'Exxon way' and has a history of blunt statements
By Jordan BlumJanuary 13, 2026
5 days ago
placeholder alt text
Politics
The Nobel Prize committee doesn't want Trump getting one, even as a gift—but they treated Obama very differently
By Nick LichtenbergJanuary 16, 2026
1 day ago
placeholder alt text
Economy
America’s $38 trillion national debt is so big the nearly $1 trillion interest payment will be larger than Medicare soon
By Shawn TullyJanuary 15, 2026
3 days ago
placeholder alt text
Banking
'Absolutely, positively no chance, no way, no how, for any reason': Dimon says he'd never run the Fed but 'would take the call' to lead Treasury
By Jacqueline MunisJanuary 16, 2026
1 day ago
placeholder alt text
Success
Jensen Huang tells Stanford students their high expectations may make it hard for them to succeed: 'I wish upon you ample doses of pain and suffering'
By Orianna Rosa RoyleJanuary 16, 2026
2 days ago
placeholder alt text
Europe
Americans have been quietly plundering Greenland for over 100 years, since a Navy officer chipped fragments off the Cape York iron meteorite
By Paul Bierman and The ConversationJanuary 14, 2026
3 days ago

© 2025 Coins2Day Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Coins2Day Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.