• Home
  • News
  • Coins2Day 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechCoins2Day 500

This Is How Google Wants to ‘Humanize’ Artificial Intelligence

By
Jonathan Vanian
Jonathan Vanian
Down Arrow Button Icon
By
Jonathan Vanian
Jonathan Vanian
Down Arrow Button Icon
July 10, 2017, 2:58 PM ET

Google’s plans a big research project aimed at making artificial intelligence more useful.

The search giant debuted an initiative on Monday that brings together various Google researchers to study how people interact with software powered by AI technologies like machine learning.

Companies like Facebook (FB) and Google (GOOG) have been using AI to improve tasks like quickly translating languages and recognizing objects in pictures. But the technology has the potential to be able to do more.

The problem for companies like Google is to figure out more uses for AI beyond simply improving existing products and create entirely new products based on AI.

Get Data Sheet, Coins2Day’s technology newsletter.

One way Google hopes the project, called PAIR (short for People plus AI Research), will lead to more compelling uses of AI is to “focus on the ‘human side,’” Google researchers Martin Wattenberg and Fernanda Viégas wrote in a blog post. They want to figure out how and where to best use it from a human standpoint—and not just simply create AI-powered software for its own sake.

“We don’t have all the answers—that’s what makes this interesting research—but we have some ideas about where to look,” the two researchers wrote.

Some of PAIR’s goals include looking at how professionals like doctors, designers, farmers, and musicians could use AI to “aid and augment” their work. The researchers did not mention how exactly PAIR will do accomplish this in the Monday announcement, but Google has been already looking at how AI can aid specific industries like healthcare through its DeepMind business unit, for example.

The initiative also hopes to discover ways to “ensure machine learning is inclusive, so everyone can benefit from breakthroughs in AI.” Left unsaid is the fact that big companies like Google and Facebook are hiring many of the top leaders in areas like deep learning, which has led to some academics questioning whether big companies are hoarding AI talent and failing to share breakthroughs in AI to increase their own profits.

The researchers also wrote that PAIR would create AI tools and guidelines for developers that would make it easier to build AI-powered software that’s easier of troubleshooting if something goes wrong. One of the ways AI-powered software is different from traditional varieties is that conventional testing and debugging methods fail to work on AI software that constantly changes based on the data it ingests.

About the Author
By Jonathan Vanian
LinkedIn iconTwitter icon

Jonathan Vanian is a former Coins2Day reporter. He covered business technology, cybersecurity, artificial intelligence, data privacy, and other topics.

See full bioRight Arrow Button Icon
Rankings
  • 100 Best Companies
  • Coins2Day 500
  • Global 500
  • Coins2Day 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Coins2Day Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Coins2Day Brand Studio
  • Coins2Day Analytics
  • Coins2Day Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Coins2Day
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Coins2Day Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Coins2Day Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.