• Home
  • News
  • Coins2Day 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
oktoberfest

Adidas Made Beer and Vomit-Resistant Shoes for Oktoberfest

By
Emily Price
Emily Price
Down Arrow Button Icon
By
Emily Price
Emily Price
Down Arrow Button Icon
September 5, 2017, 3:12 PM ET

Oktoberfest in Berlin is one of the largest celebrations of beer in the world. Attending the event is a beer-lover’s dream — and a shoe lover’s nightmare. At best, you’re looking at getting your shoes covered in beer before the end of the night. At worst, you’re looking at a beer and vomit combo, thanks fellow revelers who imbibe a little too much.

This year, Adidas has created what it’s calling “the perfect sneakers for Oktoberfest,” a pair of €200 ($238) kicks designed to repel beer and vomit, as well pretty much any other liquid you can throw, drop, or pour on it, a process the company is calling “Oktoberfesterization.” It’s like those walls in German railway stations (likely another place that might get some unwanted liquid headed its way during Oktoberfest) that splash back pee, except for your feet.

The shoes are inspired by Bavarian leather pants and come exclusively in a rich brown with light brown stripes and speckled laces. “Prost” is emblazoned on the side of the shoe, which is German for “Cheers!”

And speaking of cheers, each set of the limited-edition sneakers also comes with its own beer mug for celebrating, or just taking that beer-resistance feature out for a test drive.

About the Author
By Emily Price
See full bioRight Arrow Button Icon
Rankings
  • 100 Best Companies
  • Coins2Day 500
  • Global 500
  • Coins2Day 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Coins2Day Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Coins2Day Brand Studio
  • Coins2Day Analytics
  • Coins2Day Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Coins2Day
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Coins2Day Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Coins2Day Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.