• Home
  • News
  • Coins2Day 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Johnnie Walker and ‘Blade Runner 2049’ Introduce the ‘Whisky of the Future’

By
Emily Price
Emily Price
Down Arrow Button Icon
By
Emily Price
Emily Price
Down Arrow Button Icon
September 13, 2017, 1:05 PM ET

When the first Blade Runner movie was released 35 years ago, Johnnie Walker Black Label had a starring role. Now, the whisky is making a return appearance in Blade Runner 2049, expected to hit theaters on October 6th.

In honor of the occasion, the whisky-maker is releasing “Johnnie Walker Black Label The Director’s Cut,” a limited-edition version of Black Label created by master blender Jim Beveridge along with filmmaker Denis Villeneuve.

The blend uses Johnnie Walker Black Label as a blueprint, but then puts a “contemporary twist” on it. Tasting notes refer to the blend as dark, rich, and smooth with “clouds of smokiness and a touch of femininity.”

Https://www.youtube.com/watch?v=7IjEhawq4fE&feature=youtu.be

As a hat tip to the new Blade Runner 2049 film, the whisky comes in at exactly 49% ABV, and comes in a futuristic bottle inspired by the movie prop in the film. You can actually see Harrison Ford toting it around in that clip above.

The whisky is on sale now at select retailers. Only 39,000 bottles were made, and each 750 ml bottle has a suggested retail price of $89.99.

About the Author
By Emily Price
See full bioRight Arrow Button Icon
Rankings
  • 100 Best Companies
  • Coins2Day 500
  • Global 500
  • Coins2Day 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Coins2Day Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Coins2Day Brand Studio
  • Coins2Day Analytics
  • Coins2Day Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Coins2Day
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Coins2Day Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Coins2Day Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.