• Home
  • News
  • Coins2Day 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
RetailMcDonald's

Remember the McDonald’s Dollar Menu? It’s Coming Back In a Big Way

By
Eli Meixler
Eli Meixler
Down Arrow Button Icon
By
Eli Meixler
Eli Meixler
Down Arrow Button Icon
October 25, 2017, 12:57 AM ET

McDonald’s is reinventing its wildly popular Dollar Menu.

The fast food giant confirmed Tuesday that it will introduce a new value menu nationally, with plans for an early 2018 roll-out, Business Insider reports. But unlike its predecessor budget menu, which McDonald’s retired in 2014, the new menu will have items priced at $1, $2 and $3.

McDonald’s Dollar Menu, which famously offered a range of items — including a McDouble cheeseburger, 4 Chicken McNuggets, or a large sweet tea — each for $1, was popular with customers but didn’t go down too well with franchise operators, who complained that it stretched margins too thin, according to Bloomberg. McDonald’s has experimented since with other discount options, including the McPick 2 for $5, in an attempt to attract price-conscious customers.

The fast food giant also launched McCafé coffee shop locations, complete with $12,000 espresso machines, and in 2016 the company announced it would start sourcing antibiotic-and cage-free chickens. McDonald’s also began experimenting with a mobile ordering system, catching up with rivals Domino’s (DPZ) and Starbucks (SBUX).

Almost 100% of the company’s franchises have already signed-up to carry the new menu, according to Bloomberg. One thing the company didn’t confirm? Whether the new value deals will cover fans’ cravings for Szechuan sauce.

About the Author
By Eli Meixler
See full bioRight Arrow Button Icon
Rankings
  • 100 Best Companies
  • Coins2Day 500
  • Global 500
  • Coins2Day 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Coins2Day Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Coins2Day Brand Studio
  • Coins2Day Analytics
  • Coins2Day Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Coins2Day
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Coins2Day Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Coins2Day Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.