• Home
  • News
  • Coins2Day 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Shinola

Shinola Unveils Its First Mechanical Watch

By
Emily Price
Emily Price
Down Arrow Button Icon
By
Emily Price
Emily Price
Down Arrow Button Icon
November 7, 2017, 2:01 PM ET
Courtesy of Shinola

After years of requests, Shinola has finally unveiled a mechanical watch. The Detroit-based company’s watches have, until now, used Swiss-sourced quartz movements. The new watch, called the Lake Erie Monster, is the company’s first timepiece using an automatic movement from its Swiss partner Ronda and is the result of two years of work.

“Since the inception of the brand, people have been asking for a mechanical watch, but the reality of it was just not there over the past few years,” says Shinola President Jacques Panis told Gear Patrol.

The delay came because Shinola was waiting for its Swiss partners to finish making a mechanical movement. The movements are manufactured in Switzerland and then sent to the United States where they’re assembled in Shinola’s Detroit facility.

The Lake Erie Monster is capable of surviving a 1,000-foot dive and meets the ISO 6425 standard for dive watches.

If you want one of them, you better act fast. Right now the timepiece is planned to be a limited edition release with only 500 being sold for $2,250. That said, it won’t be Shinola’s last. The company has said it has plans to make more mechanical watches in the future.

About the Author
By Emily Price
See full bioRight Arrow Button Icon
Rankings
  • 100 Best Companies
  • Coins2Day 500
  • Global 500
  • Coins2Day 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Coins2Day Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Coins2Day Brand Studio
  • Coins2Day Analytics
  • Coins2Day Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Coins2Day
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Coins2Day Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Coins2Day Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.