• Home
  • News
  • Coins2Day 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
MPWMost Powerful Women

Think Millennials Are the Only Ones Who Don’t Want to Own Stuff? Think Again

By
Valentina Zarya
Valentina Zarya
Down Arrow Button Icon
By
Valentina Zarya
Valentina Zarya
Down Arrow Button Icon
November 13, 2017, 7:27 PM ET

It’s not just twenty- and thirty-somethings who are shying away from making major life purchases—retirees aren’t so keen to be owners either.

Speaking as part of a panel discussion Monday at the Coins2Day Most Powerful Women Next Gen Summit in Laguna Niguel, Calif., Rachel Bhattacharya, the chief growth officer of Maven Gig, General Motors’ (GM) new dedicated mobility service, said that the biggest users of the service are B aby Boomers and recent retirees.

Maven Gig, which launched this past May, gives occasional gig economy workers a way to easily gain access to a vehicle for short stints like grocery shopping and delivery services. “They just want to own less stuff,” Bhattacharya told her audience.

SUBSCRIBE: To the Broadsheet, Coins2Day’s newsletter for powerful women.

That aligns with a recent University of Michigan study that showed that the proportion of Baby Boomers with driver’s licenses has declined, down 3 percentage points since 2008.

Surabhi Gupta, the director of engineering of Homes at Airbnb, agreed. “The largest portion of hosts are not Millennials,” she said.

It’s not just about affordability on the part of the renter, said Bhattacharya, but also on the part of the owner. “You can afford a nicer car if you rent it out, and you can afford a nicer place if you put it on Airbnb,” she said.

And there is plenty of money to be made, according to online residential real estate site Trulia, which reports that extra rooms are an opportunity to supplement income and offset cost-of-living increases by as much as $14,000 a year.

About the Author
By Valentina Zarya
See full bioRight Arrow Button Icon
Rankings
  • 100 Best Companies
  • Coins2Day 500
  • Global 500
  • Coins2Day 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Coins2Day Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Coins2Day Brand Studio
  • Coins2Day Analytics
  • Coins2Day Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Coins2Day
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Coins2Day Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Coins2Day Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.