Hikmet Ersek knows how to tell a good story. And as CEO of WesternUnion, storytelling is how he explains to employees the company’s mission and business strategies.
Ersek says he has shared his own personal story “hundreds of times” about how he relied on WesternUnion to send money to his father in Turkey so he could buy blood pressure medicine. “It was not easy to send money from Europe to Turkey. And I said, if I have that issue, then millions of customers must have the same issue,” he explains. “I tell this story in my management meetings. I told this story maybe one hundred times.”
Ersek’s personal experience is why he joined WesternUnion in 1999. Eleven years later he would become CEO and his key message and mission since then has been “moving money for the better.”
WesternUnion, which was founded in 1851 and famous for its giant telegraph system, is now the largest money transfer company in the world. It conducts cross-border money transfers in 200 countries and does transactions in more than 130 currencies. The legendary company has built much of its business on helping immigrants and refugees send and receive money to and from their families for nominal fees.
Serving those customers takes people who believe wholeheartedly in WesternUnion’s mission, says Ersek, and so he looks to hire special kinds of leaders.
“They should have a big heart. Our customers are special. Our customers sometimes take miles, days, to come to a country. They work hard and we should understand that,” says Ersek. “I am looking for people who really understand that hardship journey and have a big heart for that.”
Watch the video above for more of our conversation with Ersek.