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RetailBudweiser

Jim Beam and Budweiser Are Making a Beer Together

By
Emily Price
Emily Price
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By
Emily Price
Emily Price
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April 3, 2018, 2:27 PM ET
Bottles of Budweiser beer sit on display at a pub in Hornchu
UNITED KINGDOM - JUNE 27: Bottles of Budweiser beer sit on display at a pub in Hornchurch, Essex, on Friday, June 27, 2008. Inbev NV, the Belgian brewer pursuing a takeover of Anheuser-Busch Cos., may have to offer an additional $7 billion to persuade the U.S. company's board to sell. (Photo by Chris Ratcliffe/Bloomberg via Getty Images)Photograph by Chris Ratcliffe — Bloomberg/Getty Images

Chances are you’re familiar with the Boilermaker, a bar order that consists of a beer and a shot of whiskey. But what if that beer and whiskey came in the same glass instead?

Budweiser and Jim Beam have teamed up to create a beer inspired by the popular order. Called Budweiser Reserve Copper Lager, the beer will be brewed with two-row barley and then aged on Jim Beam bourbon barrel staves, Esquire reports.

The process is to give the beer a “toasty oak aroma and nutty taste, with caramel and vanilla notes.”

The limited-edition beer is set to launch in September on the 85th anniversary of the repeal of Prohibition, but beforehand the brands plan to launch a “beer and a bourbon shot” promotion at bars across the country.

And the beer certainly won’t be the only bourbon barrel-aged option on the market. Craft breweries have been making barrel-aged beers for quite some time, including Budweiser-owned Goose Island, which makes an exceptionally popular Bourbon County Stout each year.

The brands’ “beer and a bourbon shot” promotion starts rolling out to bars this month.

About the Author
By Emily Price
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