• Home
  • Latest
  • Coins2Day 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

How California Is Prepping for an Especially Festive 4/20—Its First Since Legalizing Weed

By
Natasha Bach
Natasha Bach
Down Arrow Button Icon
By
Natasha Bach
Natasha Bach
Down Arrow Button Icon
April 19, 2018, 6:03 AM ET

Friday is due to be a celebration unlike any prior one for Californians.

The day will mark the first 4/20—a day that celebrates marijuana—since weed was legalized in the state.

So far, California’s Bureau of Cannabis Control has issued 47 temporary event licenses to groups across the state to hold marijuana celebrations on county fairgrounds.

In San Francisco, a city that has historic ties to the drug, city officials are preparing for tens of thousands to flock to Golden Gate Park. Unlike in years past, when groups of ‘stoners’ and marijuana enthusiasts convened somewhat surreptitiously on Golden Gate Park’s Hippie Hill, a formal event is being organized in park.

Man with arms outstretch is among pot smokers who descend on San Francisco's HIppie Hill to celebrate 4/20 Day
SAN FRANCISCO – APRIL 20: A cloud of smoke rests over the heads of a group of people during a 420 Day celebration on “Hippie Hill” in Golden Gate Park April 20, 2010 in San Francisco, California. April 20th has become a de facto holiday for marijuana advocates, with large gatherings and ‘smoke outs’ in many parts of the United States. Voters in California will consider a measure on the November general election ballot that could make the State the first in the nation to legalize the growing of a limited amount of marijuana for private use. (Photo by Justin Sullivan/Getty Images)Justin Sullivan Getty Images
Justin Sullivan—Getty Images

The event is expected to draw up to 15,000 people. In an effort to supervise the celebration, the city has partnered with a private sponsor to fence off the park, put security in place, and organize shuttles for participants. Only people 18 and older will be allowed within the secured area, and no alcohol will be permitted.

Other cities have been less enthusiastic about marijuana celebrations. The San Bernardino City Council, for instance, denied an application from marijuana counter-culture magazine High Times to host what would have been one of the largest organized 4/20 events in the nation.

Across the state, AAA will be offering free “tipsy tow” services. Available from 4:20 p.m. On Friday to 4:20 a.m. On Saturday, tow trucks will provide a vehicle tow and free rides up to 10 miles.

The average 4/20 participant reportedly plans to spend $71 on marijuana to celebrate the holiday and 35% plan to take work off on Friday, according to a survey by LendEDU published by The Los Angeles Times.

Cannabis has grown into a nearly $7 billion industry, and, by one estimate, is California’s largest cash crop.

About the Author
By Natasha Bach
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Coins2Day 500
  • Global 500
  • Coins2Day 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Coins2Day Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Coins2Day Brand Studio
  • Coins2Day Analytics
  • Coins2Day Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Coins2Day
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

© 2026 Coins2Day Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Coins2Day Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Most Popular

placeholder alt text
North America
'I meant what I said in Davos': Carney says he really is planning a Canada split with the U.S. along with 12 new trade deals
By Rob Gillies and The Associated PressJanuary 28, 2026
1 day ago
placeholder alt text
C-Suite
Coins2Day 500 CEOs are no longer giving employees an A for effort. Now they want proof of impact
By Claire ZillmanJanuary 28, 2026
2 days ago
placeholder alt text
Politics
The American taxpayer spent nearly half a billion dollars deploying federal troops to U.S. cities in 2025, CBO finds
By Nick LichtenbergJanuary 28, 2026
1 day ago
placeholder alt text
Success
Every U.S. Olympian is going home with $200,000, whether they medal or not, thanks to a billionaire's $100 million gift
By Jacqueline MunisJanuary 28, 2026
1 day ago
placeholder alt text
C-Suite
Jeff Bezos capped his Amazon salary at $80,000: ‘How could I possibly need more incentive?’
By Sydney LakeJanuary 28, 2026
1 day ago
placeholder alt text
Real Estate
Ryan Serhant thinks the American Dream was just a 'slogan created by banks,' but it was really about FDR, the Great Depression, and an economic crisis
By Sydney Lake and Nick LichtenbergJanuary 26, 2026
3 days ago

Latest in

kermit
Arts & EntertainmentTV
The saga of the billion-dollar sock: The Muppets’ 50th birthday marks a long and profitable run
By Jared Bahir Browsh and The ConversationJanuary 29, 2026
1 hour ago
InvestingFinance
Remove Tesla’s non-repeatable profits, and the stock has never been more expensive—now boasting a ‘core’ PE of 632
By Shawn TullyJanuary 29, 2026
1 hour ago
ICE
CybersecurityMilitary
Only 4 democracies have created paramilitary police squads since 1960—if you include ICE
By Erica De Bruin and The ConversationJanuary 29, 2026
1 hour ago
schiltz
LawMinnesota
ICE keeps getting slapped down by a George W. Bush-appointed, Antonin Scalia acolyte Republican judge in Minnesota
By Ed White and The Associated PressJanuary 29, 2026
2 hours ago
mangione
LawCrime
Pizza cutter-wielding FBI imposter tried to break Luigi Mangione out of jail, authorities say
By Michael R. Sisak and The Associated PressJanuary 29, 2026
2 hours ago
CryptoCryptocurrency
Landmark crypto bill clears Senate hurdle but Democrats withhold support over lack of ‘gryfto’ rules to prevent Trump family conflicts of interest
By Leo SchwartzJanuary 29, 2026
2 hours ago