• Home
  • News
  • Coins2Day 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Leadershipvideo game consoles

The Switch Is Nintendo’s Biggest Hit in Years. Now a New CEO Is Replacing the One Who Launched It

By
Bloomberg
Bloomberg
Down Arrow Button Icon
By
Bloomberg
Bloomberg
Down Arrow Button Icon
April 26, 2018, 5:51 AM ET

Nintendo appointed Shuntaro Furukawa as its new president, handing the reins to a relatively young and unknown senior executive after reporting that profit is on track to reach the highest since 2010.

He’ll replace Tatsumi Kimishima, a former banker who last year oversaw the debut of the new console, the Kyoto-based company’s biggest bet in years. For the fiscal year through next March, Nintendo (NTDOY) forecast profit of 225 billion yen ($2.1 billion). While that would be the most in eight years, it was below analysts’ average estimate for 308.6 billion yen. Nintendo typically posts conservative guidance, and this is no exception.

Furukawa, 46, joined Nintendo in 1994, worked in global marketing and served on the board of partly owned Pokemon Co. He takes over as the strong results and outlook underscore Nintendo’s confidence that it has worked out the Switch’s first-year production kinks and can attract buyers from beyond the hybrid console’s core base. While the company had a strong lineup of games last year to drive hardware sales, it only has one new big-name title — Super Smash Bros. — scheduled for release this year.

“Furukawa comes across as thoughtful, very knowledgeable and quite well informed,” said Atul Goyal, an analyst at Jefferies Group, who has met him several times in person. “He is fluent in English. He may be the perfect person to fill the communication gap that exists between Nintendo and investors.”

A graduate of Waseda University, Furukawa worked for about 10 years in Germany, according to the Nikkei newspaper. While he spent much of his tenure at the company’s accounting office, rising to head Nintendo’s corporate planning division in 2015, Furukawa has also contributed to software development and was involved in the making of the Switch.

“We will develop the company to its fullest,” Furukawa said at a news conference in Osaka. “I will balance Nintendo’s traditions: originality and flexibility.”

Last year’s numerous blockbuster hits include games such as Zelda, Super Mario, Mario Kart and Splatoon 2. That raises the stakes for products like Nintendo Labo, cardboard accessories that the company sees as key to broadening the Switch’s appeal beyond initial adopters. So far, analyst reception to the Labo has been mixed. The company in February said racing game Mario Kart Tour will be released during the coming fiscal year, without specifying a date.

“No other console in recent history offered such an array of blockbusters in the first 12 months after launch,” Serkan Toto, founder of Tokyo-based games consultancy Kantan Games. “But the Switch absolutely needs more mega hit games in 2018.”

Here are some other key figures disclosed by Nintendo:

Operating profit was 21.1 billion yen in the latest quarter, compared with analysts’ average projection for 20.2 billion yen. Nintendo forecast 20 million Switch shipments for the year, up from 15.1 million shipments in the prior period. Switch software titles totaled 63.5 million in the latest year, exceeding the company’s forecast for 53 million. Nintendo expects to sell 100 million in the coming year. As of the end of March, Switch owners had on average bought 3.9 titles per console, a figure Nintendo estimates will rise to 4.5 in a year. Annual revenue from smartphone games rose 62% to 39.3 billion yen. Income primarily attributed to Pokemon Go fell to 10.3 billion yen from 20.3 billion yen a year ago.

About the Author
By Bloomberg
See full bioRight Arrow Button Icon
Rankings
  • 100 Best Companies
  • Coins2Day 500
  • Global 500
  • Coins2Day 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Coins2Day Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Coins2Day Brand Studio
  • Coins2Day Analytics
  • Coins2Day Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Coins2Day
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Coins2Day Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Coins2Day Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.