• Home
  • News
  • Coins2Day 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
LeadershipOn Leading

Hertz CEO says Carl Icahn is “Patient” about Car Rental Turnaround: “He’s a Believer”

By
Susie Gharib
Susie Gharib
Down Arrow Button Icon
By
Susie Gharib
Susie Gharib
Down Arrow Button Icon
October 11, 2018, 4:50 PM ET

Carl Icahn is betting on Kathryn Marinello, the new CEO of Hertz.

The activist investor is the largest shareholder of Hertz (HTZ) and he recruited Marinello nearly two years ago to turn around the legendary, but struggling car rental company that’s been losing money and market share.

Speaking to Coins2Day, Marinello says of Icahn, “he’s obviously enormously patient to be suffering through this with us. But at the same time he sees the end goal. He sees the great leadership team we’ve built. He understands the great assets we have and the brand that we have. And he’s a believer.”

Since Marinello took charge in 2017, she has been investing in new information technology, upgrading the company’s fleet of vehicles, partnering with companies like Apple (AAPL) and Aptiv (APTV) that are developing autonomous vehicles and hiring a new leadership team. Still, quarterly profits have been swinging positive and negative at the Estero, Florida company and Hertz stock has declined 15 percent so far this year. Hertz has also been steadily falling on Coins2Day’s list of the largest companies in America. With revenues of $8.8 billion, it is now ranked at number 335 on the Coins2Day 500.

Marinello knows that Hertz’s turnaround still needs work. She says the only advice she gets from Icahn is “just move faster.” But she confesses, when it comes to investors, “The need to innovate and quickly launch is something that we probably will never do fast enough, but we’re working on it.”

Watch the video above for more from our interview with Marinello.

About the Author
By Susie Gharib
See full bioRight Arrow Button Icon
Rankings
  • 100 Best Companies
  • Coins2Day 500
  • Global 500
  • Coins2Day 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Coins2Day Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Coins2Day Brand Studio
  • Coins2Day Analytics
  • Coins2Day Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Coins2Day
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Coins2Day Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Coins2Day Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.