• Home
  • Latest
  • Coins2Day 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Leadership

How Can California Prevent Such Deadly Wildfires? Experts Offer Straightforward Solutions

By
Bloomberg
Bloomberg
Down Arrow Button Icon
By
Bloomberg
Bloomberg
Down Arrow Button Icon
November 14, 2018, 4:50 AM ET

California’s deadly wildfires have a straightforward solution, experts say: stop building homes in places that are likely to burn—and make homes that already exist in those areas a whole lot tougher.

That approach, wildfire and climate policy experts are quick to add, would be expensive and unpopular, especially in a state with both a housing shortage and stunning wooded landscapes that people want to live in. But as climate change causes more frequent and shocking blazes, they say anything less won’t make enough of a difference.

“It’s a land-use issue,” said Alice Hill, a senior adviser for climate resilience to President Barack Obama. Without so many homes being constructed in vulnerable areas at the edge of the forest, “we would still have the fires. But we wouldn’t have this kind of devastation.”

A paradox of California’s wildfire epidemic is that it already has one of the most aggressive building codes in the nation. The state uses the most up-to-date version of model national codes, and doesn’t allow local governments to opt out of those codes. It also requires that homes in areas with the highest risk of wildfire get built with fire-resistant materials and construction techniques.

“I always use California as an example,” said Sara Yerkes, senior vice president of government relations for the International Code Council, the Washington-based nonprofit that releases updated model codes every three years. “The state really takes its responsibility seriously.”

But Yerkes said building codes are meant to be a baseline, providing a set of minimum requirements that states can add to based on their specific environments. And she said they don’t account for broader policy decisions, such as allowing subdivisions in places with high fire risks.

“There’s more people now living in these areas,” Yerkes said. “Maybe that’s something that these local governments need to look at.”

A spokeswoman for California Governor Jerry Brown, asked to respond to concerns that the state had failed to impose adequate restrictions on building in fire-prone areas, sent an excerpt from remarks Brown made during a press conference last December.

Building Standards

“Yes we need good building standards,” Brown said, according to the excerpt. “But when you say more building standards, I always want to say let’s do this very carefully because it is complex. That does raise costs. So we have to protect, but I want to do it in the wisest way possible.”

In interviews, wildfire policy experts pointed to a range of specific reforms that could help reduce the danger facing people and homes in California. Each of those reforms shared one trait: They cost money.

One problem, according to Molly Mowery, founder and chief executive officer of Wildfire Planning International, is that state and local officials tend to define high-risk areas too narrowly. As a result, California’s aggressive wildfire codes don’t apply in neighborhoods that may appear safer on paper, but are increasingly affected as fires grow in size.

“More and more places around the country are getting affected in areas that were never labeled extreme,” Mowery said. “We need to stop thinking in terms of limited areas.”

Fire-resistant materials and building techniques can increase the cost of construction. But those costs don’t have to be exorbitant, according to Stuart Tom, president of the municipal engineering and consulting firm JAS Pacific Inc. And a member of the International Code Council’s board of directors. He said some jurisdictions are considering mandating that older homes use materials that meet the latest requirements when they’re renovated.

“How do you get what are really really good standards to be integrated into communities of older, at-risk construction, in a fair and cost-effective manner?” Tom said. “If you are going to re-roof your building, well then perhaps the entire roof should be compliant” with the wildfire code.

Another option, and one that could produce even more pushback from residents, is to apply the latest building codes retroactively to all homes in vulnerable areas, whether they’re renovating or not.

Hill, the former Obama adviser, said that when a wildfire strikes, those older homes are quicker to catch, becoming a threat to the buildings around them. She said the risk of fires has become so great that local officials have to consider requiring all homeowners in wildfire areas to meet updated standards.

Wooden Roof

“I think they should be examining it,” said Hill, who is now a research fellow at the Hoover Institution. But she said the problem is cost. “To replace a wood shake roof is a very expensive matter.”

There’s a precedent for that step. In 2015, Los Angeles Mayor Eric Garcetti, backed by a unanimous city council, applied that city’s earthquake-resistant seismic codes retroactively to the most vulnerable categories of buildings. Garcetti’s office didn’t respond to questions about whether he has considered a similar move for wildfire safety codes.

A more draconian measure would be to make it harder for developers to build subdivisions in risky areas in the first place.

Michele Steinberg, wildfire division director for the National Fire Protection Association, said the increasingly deadly fires in California have prompted soul-searching among safety experts about how much can be accomplished by simply clearly flammable material from the area around a home.

Reaping Trouble

“It’s making a lot of us question, is it enough?” Steinberg said. “Why the heck did you all build there? This is just a bad land-use decision. Now you’re reaping the trouble.”

Still, Steinberg added that stopping people from building where they want to build can run counter to American values.

“Our country’s big value is owning your own land, owning your property,” Steinberg said. “Anything that appears to threaten that is really not met with happiness and open arms.”

It’s not just cultural values that prevent tighter land-use restrictions, but economic value as well, according to Hill.

“In Malibu, a hillside home will have a beautiful view of the ocean,” Hill said. “Those property lots are highly valuable. There’s lots of pressure on local officials to permit development. That increases your tax base, that contributes to the city’s coffers.”

If California won’t stop building at the edge of the wilderness, it should at least apply the same strict standards of firefighting that cities adopted decades ago, according to Ray Rasker, executive director of Headwaters Economics, a consulting group in Montana that advises governments on wildfire risks. That means significant new spending on water infrastructure and municipal employees, as well as a willingness to enforce tougher rules.

“You would have fire hydrants. You would have full-time firefighters in your neighborhood. You would require sprinklers,” Rasker said. “And you’d have a fire department inspect your building and your property once a year, with strict penalties if you don’t comply.”

The reason that many towns at the edge of the forest don’t apply those standards is cost, he said. But as climate change gets worse, that calculus becomes more shortsighted.

“Human lives are invaluable,” Rasker said. “Yeah, cost matters. But the cost of not doing the right thing is tragedy.”

About the Author
By Bloomberg
See full bioRight Arrow Button Icon

Latest in Leadership

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Coins2Day 500
  • Global 500
  • Coins2Day 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Coins2Day Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Coins2Day Brand Studio
  • Coins2Day Analytics
  • Coins2Day Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Coins2Day
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

© 2026 Coins2Day Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Coins2Day Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Most Popular

placeholder alt text
Economy
'Some form of crisis is almost inevitable': The $38 trillion national debt will soon be growing faster than the U.S. economy itself, watchdog warns
By Nick LichtenbergJanuary 22, 2026
1 day ago
placeholder alt text
Europe
Denmark offered to trade Greenland to the U.S. in 1910—and America thought it was crazy
By Steven Lamy and The ConversationJanuary 22, 2026
1 day ago
placeholder alt text
Politics
Jamie Dimon tells Davos: ‘You didn’t do a particularly good job making the world a better place’
By Eleanor PringleJanuary 21, 2026
2 days ago
placeholder alt text
Energy
Elon Musk warns the U.S. could soon be producing more chips than we can turn on. And China doesn’t have the same issue
By Sasha RogelbergJanuary 22, 2026
1 day ago
placeholder alt text
Success
McDonald’s CEO shares tough love career advice he’d give Gen Z and young millennial workers: ‘No one cares about your career’
By Orianna Rosa RoyleJanuary 22, 2026
1 day ago
placeholder alt text
Success
Nvidia CEO Jensen Huang says ‘a lot’ of six-figure jobs in plumbing and construction are about to be unlocked because someone needs to build all these new AI centers
By Preston ForeJanuary 21, 2026
2 days ago

Latest in Leadership

C-SuiteJPMorgan Chase
Jamie Dimon’s reality check for ambitious workers: ‘There’s going to be a grunt part to every part of a job. Get over it’
By Jake AngeloJanuary 23, 2026
6 hours ago
AICoding
Cursor used a swarm of AI agents powered by OpenAI to build and run a web browser for a week—with no human help. Here’s why developers are buzzing
By Sharon GoldmanJanuary 23, 2026
7 hours ago
Steve Jobs, Steve Wozniak, and Ronald Wayne's signatures on the bottom of Apple's founding contract.
SuccessWealth
Apple cofounder Ronald Wayne sold his 10% stake for $800 in 1976—today it’d be worth up to $400 billion
By Preston ForeJanuary 23, 2026
7 hours ago
amodei
AIDavos
CEOs at Davos were split on how bad the AI job wipeout will be
By Alyson ShontellJanuary 23, 2026
7 hours ago
North AmericaBill Gates
Gates Foundation plans to give away $9 billion in 2026 to prepare for the 2045 closure while slashing hundreds of jobs
By Sydney LakeJanuary 23, 2026
8 hours ago
InnovationJobs
‘Wake up, AI is for real.’ IMF chief warns of an AI ‘tsunami’ coming for young people and entry-level jobs
By Tristan BoveJanuary 23, 2026
8 hours ago