• Home
  • News
  • Coins2Day 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechGlobal Tech Forum

Ex-Alipay, Baidu Exec: ‘The 4.0 Era of Finance Is Digital Payments’

Robert Hackett
By
Robert Hackett
Robert Hackett
Down Arrow Button Icon
Robert Hackett
By
Robert Hackett
Robert Hackett
Down Arrow Button Icon
November 28, 2018, 11:07 PM ET

Zhang Zhenghua believes a revolution is under way.

The founder and CEO of UNPay, a Singapore-based payments startup, sees economic disruption coinciding with the worldwide adoption of mobile phones. This new paradigm is upending traditional banks and paper money, Zhang said.

“Today the financial industry is going through an upgrade,” Zhang said on stage at Coins2Day’s Global Tech Forum at the Four Seasons Hotel in Guangzhou, China, on Wednesday. (See the video livestream here.) He described the dawn of a “fourth era,” saying “the entire world is embracing digital wallets and right now the leading country is China.”

Prior to starting UNPay, a network for connecting payment providers that aspires to become a latter-day Visa, in 2017, Zhenghua led Baidu Wallet as its CEO for five years. Before that, he spent seven years at Alipay, where he helped create a popular virtual assistant for consumers.

Explaining the benefits of digital payments, Zhang said they make information easier to manage and thus “efficiency will be higher.” He noted that “you have to respect data privacy and security.”

Felix Zhang, founder and CEO of Bairong, a financial analytics provider based in Beijing, spoke alongside Zhang on the panel, titled, “Who needs cash anyway?”

Felix Zhang divided the fintech industry into two areas: products versus infrastructure. He recommended that startups should pick and pursue only one of these subdivisions.

“Some companies should focus on designing good financial products and some other companies should focus on designing the infrastructure,” Felix Zhang said. “You should have a clear division of labor.”

In cases where a business does not enforce a clear separation, “you’re forced to play the role of both athlete and umpire,” Felix Zhang said. This situation is bound to put a company at odds with itself, creating conflicting sets of incentives; for example, acquiring customers versus cracking down on potential fraudsters.

Bairong, Felix Zhang said, focuses solely on infrastructure. “We only help financial institutions judge and assess each transaction,” he said, thereby helping to root out fraud.

About the Author
Robert Hackett
By Robert Hackett
Instagram iconLinkedIn iconTwitter icon
See full bioRight Arrow Button Icon
Rankings
  • 100 Best Companies
  • Coins2Day 500
  • Global 500
  • Coins2Day 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Coins2Day Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Coins2Day Brand Studio
  • Coins2Day Analytics
  • Coins2Day Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Coins2Day
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Coins2Day Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Coins2Day Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.