• Home
  • Latest
  • Coins2Day 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechACLU

Coalition Pressures Amazon, Microsoft, and Google to Keep Facial Recognition Surveillance Away From Government

By
Danielle Abril
Danielle Abril
Down Arrow Button Icon
By
Danielle Abril
Danielle Abril
Down Arrow Button Icon
January 15, 2019, 7:40 PM ET

A coalition of more than 85 activist groups sent letters to Microsoft, Amazon, and Google pressuring them not to sell their facial recognition technology to the government for surveillance.

In its letters sent Jan. 15, the coalition—which comprises groups including the American Civil Liberties Union, National Lawyers Guild chapters, and Freedom of the Press Foundation—warned the companies that a decision to supply government with the technology “threatens the safety of community members and will also undermine public trust.” That’s because facial recognition software gives the government the power to target immigrants, religious minorities, and people of color, thereby exacerbating a historical bias, according to the coalition.

“Companies can’t continue to pretend that the ‘break-then-fix’ approach works,” Nicole Ozer, technology and civil liberties director for the ACLU of California, said in a statement. “ … We are at a crossroads with face surveillance, and the choices made by these companies now will determine whether the next generation will have to fear being tracked by the government for attending a protest, going to their place of worship, or simply living their lives.”

The letter adds pressure to technology companies, whose sentiment toward selling the new technologies range from cautious to eager. In addition to being used for surveillance, facial recognition software can be used for more benign purposes like identifying celebrities in photos and videos so that media companies can more easily catalogue them.

Google, at least, appears to be treading lightly. In December, the company committed not to sell its facial recognition software until the technology’s potential dangers are addressed.

That came a couple of months after several Google employees quit in protest of the company’s $10 billion bid for a contract with the Pentagon over cloud data center services. Ultimately, Google withdrew its bid for the project, called the Joint Enterprise Defense Infrastructure cloud, citing uncertainty that the project aligned with its principles for the use of artificial intelligence. Google bans the use of its AI software in weapons and services that violate international norms for surveillance and human rights.

Similarly, Microsoft employees also pressured executives to pull its bid for the JEDI project. At the time, however, Microsoft said it had no intentions of dropping out.

In a December blog post, Brad Smith, president of Microsoft, acknowledged the risks associated with facial recognition technology and its obligation to address those concerns internally. He also pushed for government regulation in regards to the use of the technology.

And on the other end of the spectrum, Amazon continues to sell its facial recognition software to government agencies. Last year, CEO Jeff Bezos told CNN that society would eventually take care of any bad uses of the technology.

Earlier this month, the FBI reportedly began piloting Amazon software called Rekognition to help sift through surveillance footage collected during an investigation. Amazon also reportedly met with U.S. Immigration and Customs Enforcement to discuss Rekognition.

The ACLU is particularly concerned about Amazon and its technology, as a test it conducted last year showed that Rekognition falsely matched 28 members of Congress with images in a database of people arrested by police, with members of color disproportionately being identified incorrectly.

Amazon said that ACLU’s test was conducted using the software’s default “confidence threshold”, which indicates the level of confidence that the technology has identified a face somewhere in the image. Results improved when the setting was adjusted to a higher confidence level, the company said.

“When we set the confidence threshold at 99 percent (as we recommend in our documentation), our misidentification rate dropped to zero despite the fact that we are comparing against a larger corpus of faces (30x larger than the ACLU test),” Matt Wood, Amazon Web Services’ general manager of deep learning and AI, wrote in a blog post. “This illustrates how important it is for those using ‎the technology for public safety issues to pick appropriate confidence levels, so they have few (if any) false positives.”

Update: This story was updated to include a response from Amazon and to clarify potential uses of facial recognition technology.

About the Author
By Danielle Abril
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Coins2Day 500
  • Global 500
  • Coins2Day 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Coins2Day Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Coins2Day Brand Studio
  • Coins2Day Analytics
  • Coins2Day Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Coins2Day
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Most Popular

placeholder alt text
North America
Gates Foundation plans to give away $9 billion in 2026 to prepare for the 2045 closure while slashing hundreds of jobs
By Sydney LakeJanuary 23, 2026
2 days ago
placeholder alt text
Europe
Denmark offered to trade Greenland to the U.S. in 1910—and America thought it was crazy
By Steven Lamy and The ConversationJanuary 22, 2026
3 days ago
placeholder alt text
Personal Finance
Sweden abolished its wealth tax 20 years ago. Then it became a 'paradise for the super-rich'
By Miranda Sheild Johansson and The ConversationJanuary 22, 2026
3 days ago
placeholder alt text
Success
Apple cofounder Ronald Wayne sold his 10% stake for $800 in 1976—today it’d be worth up to $400 billion
By Preston ForeJanuary 23, 2026
2 days ago
placeholder alt text
C-Suite
Jamie Dimon’s reality check for ambitious workers: ‘There’s going to be a grunt part to every part of a job. Get over it’
By Jake AngeloJanuary 23, 2026
2 days ago
placeholder alt text
Politics
Latest deadly shooting by federal agents pushes government closer to shutdown as Trump claims Minnesota officials are 'inciting insurrection'
By Jason MaJanuary 24, 2026
22 hours ago

© 2026 Coins2Day Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Coins2Day Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Tech

AIRecruiting
Silicon Valley talent keeps getting recycled, so this CEO uses a ‘moneyball’ approach for uncovering hidden AI geniuses in the new era
By Sydney LakeJanuary 25, 2026
8 hours ago
AIthe future of work
Meet a 70-year-old Home Depot store associate who uses AI on his phone about once an hour: ‘I think my job would suffer if I couldn’t’
By Matt O'Brien, Linley Sanders and The Associated PressJanuary 25, 2026
8 hours ago
lakehouse
AIConsulting
Inside KPMG’s Orlando Lakehouse: the $450 million Covid boondoggle that’s becoming a secret weapon for the AI revolution
By Nick LichtenbergJanuary 25, 2026
12 hours ago
Virta Health CEO Sami Inkinen
SuccessPersonal Finance
The CEO of a $2 billion healthcare firm only felt rich after he paid off $100K in student loans—but that joy ‘disappeared’ in less than 3 days
By Emma BurleighJanuary 25, 2026
15 hours ago
Jake Miller, CEO of Fellow.
SuccessEntrepreneurs
This millennial founder got rejected 73 times before building a 9-figure coffee company. One more no, ‘I would have figured out how to sell a kidney’
By Preston ForeJanuary 24, 2026
1 day ago
Meta CEO Mark Zuckerberg in Menlo Park, California on Sept. 17, 2025. (Photo: David Paul Morris/Bloomberg/Getty Images)
AIData centers
Why Meta is positioning itself as an AI infrastructure giant—and doubling down on a costly new path
By Sharon GoldmanJanuary 24, 2026
1 day ago