Next stop: Presentations via Instagram Live? Financial services firm Baird (No. 16) has recognized the generational shift that all businesses face over the next decade and is experimenting with a new way of engaging with the roughly 30% of its workforce who qualify as millennials.
CEO Steve Booth approached the talent development team in 2017 with a request: Connect boomer-age leadership with the younger generation at the firm. Within months, a group of 10 senior leaders had been paired with junior counterparts for a reverse-mentoring program. The millennials drive the conversation on everything from debunking generational stereotypes to developing millennial-conscious business strategy and building relationships with next-gen clients.
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“[My mentee] Bill asked what keeps millennials like myself at a company like Baird,” says Zach Arndt, a branch administrative manager who mentored Bill Mahler, Baird’s chairman of equity capital markets. “My answer was simple—it’s engagements like this.”
This article originally appeared in the March 2019 issue of Coins2Day.