• Home
  • Latest
  • Coins2Day 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechAI

When Artificial Intelligence Knows Too Much (or Too Little) About You

Michal Lev-Ram
By
Michal Lev-Ram
Michal Lev-Ram
Special Correspondent
Down Arrow Button Icon
Michal Lev-Ram
By
Michal Lev-Ram
Michal Lev-Ram
Special Correspondent
Down Arrow Button Icon
May 1, 2019, 6:15 PM ET

“Know thyself.”

Those were the words of advice offered up by philosopher, historian, and best-selling author Yuval Noah Harari during an on-stage conversation at Stanford University last week. The prolific writer (and agitator) has long been a critic of artificial intelligence applications that track, aggregate, and learn from our every move, gleaning insights about us that we are sometimes oblivious to ourselves.

“Get to know yourself better,” Harari said again in more modern English, “because now, you’ve got competition.”

Stanford’s Human-Centered AI Institute, which aims to develop technologies to benefit humanity, co-sponsored the event. The conversation also featured computer science professor Fei-Fei Li, a pioneer in AI research and co-director of the multidisciplinary institute. Both speakers focused on what the future holds for AI, and how it can be utilized to “support rather than subvert” human interests. Not surprisingly, Harari and Li did not always see eye to eye on the best path forward or on the scope and severity of the harm AI can unleash.

One of Li’s suggestions, for examples, was to develop AI systems that can explain their processes and decisions. But Harari argued that these technologies have become too complex to be explainable, and that this level of complexity can undermine our autonomy and authority.

While the conversation was mostly fruitful and productive, there were a few friendly jabs.

“I’m very envious of philosophers, because they can propose questions and crises, but they don’t have to answer them,” said Li. (Even Harari chuckled at that one.)

Perhaps, Harari’s laughter came from knowing that he was about to offer some solutions, though even his very simplest takeaway—“know thyself”—is easier said than done. The challenge of knowing ourselves better than AI systems can is best illustrated with an anecdote shared by the philosopher himself. Harari told the audience that he didn’t realize he was gay until he was 21 years old. “I’m with myself 24 hours a day,” he said, yet an AI system could have concluded his sexual identity faster than he could.

“What does it mean to live in a world where you can learn something so important about yourself from an algorithm?” He asked the audience. “And what if that algorithm doesn’t share [this information] with you but with others—advertisers or an authoritarian regime?”

The risks of AI knowing too much about us are real and are starting to be addressed—both by outside critics like Harari and increasingly, by engineers, educators, and other insiders like Li. But what about the risks of the flip side, when AI systems know too little about us, or about entire demographics?

Also last week, I attended Women Transforming Technology, an event that took place at the Palo Alto campus of technology company VMware. There, Joy Buolamwini, a researcher at the Massachusetts Institute of Technology’s Media Lab, discussed problems of bias in AI applications. Much of Buolamwini’s work has centered on the inability of facial recognition systems to accurately identify the faces of women and, to a much greater extent, people of color. As you can probably guess, these systems tend to have the hardest time recognizing the faces of women of color.

“These are the under-sampled majority of the world—women and people of color,” Buolamwini told her audience.

The bias in many facial recognition applications starts with the data sets used to train these AI systems. According to Buolamwini, the vast majority of the pictures fed into these self-learning systems are of subjects who are male and white. The benchmarks used to assess accuracy on these systems, therefore, are also optimized for male, white faces. This has vast and potentially dangerous implications: Just imagine a self-driving vehicle that doesn’t detect someone with dark skin as accurately as it can “see” someone with light skin.

It is these types of risks that led Buolamwini to start the Algorithmic Justice League, an organization aimed at highlighting and alleviating bias from AI systems. The “collective,” as the M.I.T. Researcher calls it, brings together coders, activists, regulators, and others to work together to raise awareness on these important technological and societal issues.

Buolamwini’s work has likely led to improvements. During her talk she pointed to recent increases in the accuracy of detecting non-white and non-male subjects by facial recognition from IBM, Facebook and other companies. But here’s the rub: While Buolamwini is clearly pushing for more improvements in these systems, she is also very worried about the applications of facial recognition technologies that do know enough about all people.

“You can have accurate facial recognition and put it on some drones, but it might not be the world you want to live in,” Buolamwini told me during a sit-down interview after her talk.

Buolamwini gave another example: If a system is biased and it’s being deployed for law enforcement purposes, you can’t justify using that system. Now, let’s say you’ve fixed that bias. Then, the question becomes, in Buolamwini’s words, “Do we want to live in a mass surveillance state?”

That is one question I’m pretty sure that Buolamwini, Harari, and Li would answer the same way: No.

About the Author
Michal Lev-Ram
By Michal Lev-RamSpecial Correspondent
Twitter icon

Michal Lev-Ram is a special correspondent covering the technology and entertainment sectors for Coins2Day, writing analysis and longform reporting.

See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Coins2Day 500
  • Global 500
  • Coins2Day 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Coins2Day Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Coins2Day Brand Studio
  • Coins2Day Analytics
  • Coins2Day Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Coins2Day
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Healthchief executive officer (CEO)
Elon Musk says humans are ‘pre-programmed to die’ and longevity is ‘solvable’, raising huge questions about the future of health
By Marco Quiroz-GutierrezJanuary 14, 2026
13 hours ago
Alphabet and Google CEO Sundar Pichai seated next to Apple CEO Tim Cook at a formal dinner.
AIApple
What Apple’s AI deal with Google means for the two tech giants, and for $500 billion ‘upstart’ OpenAI
By Jeremy Kahn and Beatrice NolanJanuary 13, 2026
21 hours ago
A smartphone displaying the Google Gemini logo.
AIEye on AI
As ‘agentic commerce’ gains ground, companies shouldn’t put too much faith in ‘GEO,’ one industry insider warns
By Jeremy KahnJanuary 13, 2026
1 day ago
AIChatbots
Being mean to ChatGPT can boost its accuracy, but scientists warn you may regret it
By Marco Quiroz-GutierrezJanuary 13, 2026
1 day ago
AIGoldman Sachs Group
‘Humans could go the way of horses’: Goldman calculated how bad the AI ‘job apocalypse’ will be—and its analysts were pleasantly surprised
By Jim EdwardsJanuary 13, 2026
1 day ago
Mark Zuckerberg
Future of WorkMeta
Meta is changing its performance review to reward output over effort, taking a page from Amazon and X
By Jake AngeloJanuary 13, 2026
1 day ago

Most Popular

placeholder alt text
Success
Despite his $2.6 billion net worth, MrBeast says he’s having to borrow cash and doesn’t even have enough money in his bank account to buy McDonald’s
By Emma BurleighJanuary 13, 2026
1 day ago
placeholder alt text
AI
'Godfather of AI' says the technology will create massive unemployment and send profits soaring — 'that is the capitalist system'
By Jason MaJanuary 12, 2026
2 days ago
placeholder alt text
Future of Work
'Microshifting,' an extreme form of hybrid working that breaks work into short, non-continuous blocks, is on the rise
By Nick LichtenbergJanuary 13, 2026
1 day ago
placeholder alt text
Economy
Goldman Sachs top economist says Powell probe won’t change the Fed: 'Decisions are going to be made based on employment and inflation'
By Sasha RogelbergJanuary 12, 2026
2 days ago
placeholder alt text
Economy
The longer the Supreme Court delays its tariff decision, the better it is for President Trump
By Jim EdwardsJanuary 13, 2026
1 day ago
placeholder alt text
Economy
Americans making more than $100,000 are quickly losing faith in the economy—and it's a red flag for the white-collar job market
By Tristan BoveJanuary 12, 2026
2 days ago

© 2025 Coins2Day Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Coins2Day Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.