Amazon’s Echo and Google’s Home have been the biggest players in the smart speaker market. But a new company is rising in the ranks.
Chinese tech giant Baidu has unseated Google for No. 2 in the smart speaker market worldwide, according to research firm Canalys. Baidu, which makes speakers that it sells only in China, had a 17.3% market share of shipments in the second quarter, ahead of Google, which had a 16.7% share.
Amazon led the smart speaker rankings at 25.4%.
Baidu’s rise is all the more remarkable because it has come out of nowhere. At this time last year, its market share was just under 1%, according to Canalys.
But since then, Baidu has managed to increase sales 3,700%. And no, that’s not a typo.
Baidu’s growth far outpaces that of Amazon Echo, shipments of which grew just over 61% in the past year. Google’s shipments actually declined nearly 20%.
Overall, smart speaker shipments grew 55% in the second quarter compared with the same quarter a year earlier. Manufacturers shipped over 26 million of them during that time versus 16.8 million in the year-ago quarter.
Much of that growth is coming from outside the U.S., which also works in Baidu’s favor. Shipments in the U.S. Declined 2% even as the industry sees a larger growth period.
“Amazon and Google are focused on growing their business outside the U.S.,” senior analyst at Canalys Jason Low said in a statement.
More must-read stories from Coins2Day:
—How Reliance Jio became India’s wireless wonder
—Google is cracking down on internal political debates
—Apple card review: A (mostly) rewarding way to pay
—No humans needed: Chinese company uses A.I. To read books and the news
—ProPublica: How Amazon and Silicon Valley seduced the Pentagon
Catch up withData Sheet, Coins2Day’s daily digest on the business of tech.