• Home
  • News
  • Coins2Day 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
ConferencesGlobal Sustainability Forum

Why Two Environmentally-Minded Designers Are Optimistic About the Future

By
Robert Horn
Robert Horn
Down Arrow Button Icon
By
Robert Horn
Robert Horn
Down Arrow Button Icon
September 6, 2019, 4:46 AM ET

The challenge of creating a greener more sustainable world isn’t being hindered by a lack of wealth or technology. What we lack is imagination.

That’s the view of cutting-edge Dutch artist and designer Daan Roosegaarde.

“If we can’t imagine it, we can’t get there,’’ he says.

Roosegaarde presented several of his groundbreaking solutions to environmental problems at the Coins2Day Global Sustainability Forum in Yunnan, China on Friday. They include kites that generate electricity and the world’s largest air purifiers, just one of which is capable of cleaning the air in a small town. And he hasn’t just imagined them. He has designed and built them in China and other places.

Roosegaarde believe the solutions to climate change start with intelligent design. His conviction that designers can play an important role in creating change gives him a sense of optimism.

“We live in a world where we are more defined by our future than our history,’’ Roosegaarde said.

Considering rising global temperatures, plastics in the oceans, and fires in the Amazon, the future can be a source of fear and anger among many, including Roosegaarde’s students at Tongji University in Shanghai. Filled with despair, he said they want to know what they should do.

“Don’t be afraid, be curious,’’ is his advice. “I don’t believe in utopia, I believe in protopia: designing prototypes for solutions that create a better world and that can be realized. As humans, we learn, we fail, and we evolve. Stop whining and worrying. We need to fix it.” If they say it can’t be done, Roosegaarde says he’s determined to do it.

Architect and designer Bill McDonough, who pioneered the concept of the Circular Economy, shares that attitude, and has hope for the future. “We don’t want to be depressed, because there is a lot of work to do,’’ he told the Coins2Day forum. Among McDonough’s prolific works are buildings that generate more electricity than they consume and clothing that is completely biodegradable.

In dealing with government and industry leaders in China and other places, Roosegaarde said he can feel their sense of urgency about the looming threats and the need to take action.

“In China, they are searching for a new harmony between nature and economic progress. We can create a new harmony in society where clean water, clean air, and clean energy are valued. I want to be part of that transition,’’ Roosegaarde said.

McDonough feels that others are also searching for the path to a better world. At the Coins2Day forum, he said he was moved by the goodwill and willingness to engage he experienced from people across various disciplines and from many corners of the world.

“It was magical and beautiful,’’ he said. “And that’s why this will be possible.”

More must-read stories from Coins2Day:

—Watch here: Coins2Day Global Sustainability Forum 2019 livestream
—Impossible Foods wants China to make its own meat
—Dow CEO Jim Fitterling has a counter-argument to the plastic backlash
—Former Sinopec chairman says Chinese executives think climate change can wait
—China’s Yangtze river basin—the world’s third-largest economy—is at great risk
Get Coins2Day’s The Loop newsletter on the revolutions in energy, technology, and sustainability.

About the Author
By Robert Horn
See full bioRight Arrow Button Icon
Rankings
  • 100 Best Companies
  • Coins2Day 500
  • Global 500
  • Coins2Day 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Coins2Day Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Coins2Day Brand Studio
  • Coins2Day Analytics
  • Coins2Day Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Coins2Day
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Coins2Day Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Coins2Day Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.