The Grateful Dead and conspicuous consumption are terms that don’t pair well, but the homemade tie-dyed culture found at Deadhead tailgates has officially gone high-fashion. While Prada sells $2,480 tie-dyed dresses on Net-a-Porter, companies that got their start selling bootleg T-shirts outside those Dead shows have quickly found themselves participating in GQ spreads. Online Ceramics, often referred to as the Supreme of Shakedown Street, sells out of its $90 shirts within minutes of posting them on its charmingly rustic website.
A version of this article appears in the January 2020 issue of Coins2Day with the headline “Crusty No More: Deadhead Threads Are High Fashion.”
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