• Home
  • Latest
  • Coins2Day 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Finance

How the ‘fear center’ in your brain is driving panic selling and buying in the stock market

By
Ben Carlson
Ben Carlson
Down Arrow Button Icon
By
Ben Carlson
Ben Carlson
Down Arrow Button Icon
March 7, 2020, 7:00 AM ET

In 2019, there wasn’t a single daily loss for the S&P 500 in excess of 3%. Over the past nine trading sessions, there have been losses of -3.4%, -3.0%, -4.6% and -3.4%. And Tuesday saw stocks fall nearly 3%, down 2.8% on the day.

Volatility is back in a big way but it doesn’t always work in the same direction. Monday saw the S&P 500 rise close to 5% in a single day. Wednesday the S&P was up more than 4%. This means 6 out of the past 9 trading sessions saw losses or gains in excess of 3%.

The current bout of volatility is likely some combination of the potential pandemic from the coronavirus and the shake-up in the Democratic primary. But there are other factors at play when stocks begin seeing such big moves with almost no memory from day-to-day.

Research shows that investors hold onto losing stocks too long in hopes they’ll come back to their original price while selling their winners too early. Recency bias and anchoring to recent results create a situation in which markets often underreact to initial news reports, events or data releases.

On the flip side, once things become apparent, investors enter a herd mentality and overreact, causing an overshoot to either the upside or downside. Fear, greed, overconfidence and the confirmation bias can lead investors to pile into winning areas of the market after they’ve risen or pile out after they’ve fallen, exacerbating moves in both directions.

These behavioral biases are all elements of human nature that exist in some form within all of us but they become amplified during a market rout.

The amygdala is the reflexive part of your brain that responds to danger and potential risks. It plays a role in shaping fear and anger. At times, this fear center in your brain acts as your own internal Spidey sense to keep you out of harm’s way. But the amygdala also becomes more active when we are losing money, switching on our fear center at a time when emotions are already on high alert.

In his book Your Money and Your Brain, Jason Zweig discusses how the fight or flight instinct is often triggered when people lose money:

“A surge of signals from the amygdala can also trigger the release of adrenaline and other stress hormones, which have been found to “fuse” memories, making them more indelible. And an upsetting event can shock neurons in the amygdala into firing in synch for hours—even during sleep.”

Zweig says, “It is literally true that we can relive our financial losses in our nightmares.” And because this fear center kicks in when there are big, quick changes, sudden market downturns can make a huge impact on how investors react to these things.

This fear can manifest itself in both panic selling and panic buying when volatility flares up in the markets. For instance, over a six-day period during the 2011 European debt crisis, the S&P 500 saw the following trading pattern:

There was no rational reason for stocks to rise and fall by more than 4% in 5 out of 6 trading days but stocks were in the midst of a double-digit correction and the Great Financial Crisis was still fresh in people’s minds.

So the types of market moves we’ve seen in recent weeks are nothing new. The question is: How do you prepare yourself as an investor to avoid financial nightmares from causing even greater pain in your portfolio?

Automate good decisions in advance. Automation can help people save more but it can also lead to better-informed investment decisions. Creating if/then investing parameters, rebalancing bands, asset allocation targets, and rules-based buy and sell decisions can help avoid making decisions under duress when your brain is not functioning at full speed. The fear response can be dampened if you make your investment decisions ahead of time.

Build losses into your investment plan. The stock market is up roughly 3 out of every 4 years but even when stocks go up in a given year, they always incur setbacks. To avoid overreacting you have to assume stocks can and will go down at some point, even if you don’t know the reason in advance or the magnitude of the losses.

Find an outlet. When volatility picks up it becomes tempting to overcompensate by paying more attention to the markets than usual or making more changes to your portfolio than you normally would. One way to avoid reacting to your fear center is by giving your brain a rest.

Go for a jog, hit the gym or take a walk. The amygdala also produces adrenaline so finding a way to channel that boost in energy can help make more level-headed decisions and avoid the stress that comes from losing money.

Ben Carlson, CFA is the Director of Institutional Asset Management at Ritholtz Wealth Management. He may own securities or assets discussed in this piece.

About the Author
By Ben Carlson
See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Coins2Day 500
  • Global 500
  • Coins2Day 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Coins2Day Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Coins2Day Brand Studio
  • Coins2Day Analytics
  • Coins2Day Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Coins2Day
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

© 2026 Coins2Day Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Coins2Day Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Most Popular

placeholder alt text
North America
'I meant what I said in Davos': Carney says he really is planning a Canada split with the U.S. along with 12 new trade deals
By Rob Gillies and The Associated PressJanuary 28, 2026
2 days ago
placeholder alt text
Politics
The American taxpayer spent nearly half a billion dollars deploying federal troops to U.S. cities in 2025, CBO finds
By Nick LichtenbergJanuary 28, 2026
2 days ago
placeholder alt text
Economy
Right before Trump named Warsh to lead the Fed, Powell seemed to respond to some of his biggest complaints about the central bank
By Jason MaJanuary 30, 2026
8 hours ago
placeholder alt text
C-Suite
Jeff Bezos capped his Amazon salary at $80,000: ‘How could I possibly need more incentive?’
By Sydney LakeJanuary 28, 2026
2 days ago
placeholder alt text
C-Suite
Coins2Day 500 CEOs are no longer giving employees an A for effort. Now they want proof of impact
By Claire ZillmanJanuary 28, 2026
3 days ago
placeholder alt text
Investing
Jerome Powell got a direct question about the U.S. ‘losing credibility’ and the soaring price of gold and silver. He punted
By Eva RoytburgJanuary 29, 2026
1 day ago

Latest in Finance

United States President Donald Trump
EconomyInflation
Trump’s unlikely promise to ‘end inflation’ still saw families paying an extra $2,120 for goods and services in 2025
By Eleanor PringleJanuary 30, 2026
4 hours ago
Personal Financemortgages
How is interest on a personal loan calculated?
By Joseph HostetlerJanuary 30, 2026
4 hours ago
Personal FinanceLoans
Are there personal loans for veterans and military members?
By Joseph HostetlerJanuary 30, 2026
4 hours ago
Personal FinanceCertificates of Deposit (CDs)
Best certificates of deposit (CDs) for January 2026
By Glen Luke FlanaganJanuary 30, 2026
4 hours ago
Donald Trump with a frown.
Politicsmining
3 big hurdles undermine Trump’s plan to extract Greenland’s mineral wealth—and America’s fraying relationship with Europe is one of them
By Tristan BoveJanuary 30, 2026
5 hours ago
ExxonMobil CEO Darren Woods, far right, listens as U.S. President Donald Trump,left, speaks during a meeting with oil company executives in the East Room of the White House on Jan. 9. President Trump is aiming to convince oil executives to support his plans in Venezuela, a country whose energy resources he says he expects to control for years to come. US forces seized Venezuelan president Nicolas Maduro in a sweeping military operation on January 3, with Trump making no secret that control of Venezuela's oil was at the heart of his actions.
EnergyBig Oil
Exxon and Chevron decline new spending in Venezuela while taking a wait-and-see approach for the years ahead
By Jordan BlumJanuary 30, 2026
5 hours ago