• Home
  • Latest
  • Coins2Day 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
CommentaryCoronavirus

Unpaid childcare is an invisible subsidy to companies and the economy—it’s time to change that

By
Kasey Edwards
Kasey Edwards
Down Arrow Button Icon
By
Kasey Edwards
Kasey Edwards
Down Arrow Button Icon
March 20, 2020, 8:00 AM ET

Any working parent knows that full-time childcare is most often not as full-time as their job. Despite sick kids, caregiver absences, and more, we show up at work each day, because most of us can’t not. 

The coronavirus crisis has only intensified this reality. With school closures, day care shutdowns, self-quarantines, and caregivers staying away when showing symptoms so as to keep children and others safe, parents across the country are scrambling to find backup childcare.

So who is picking up the slack?

For households with one or two working parents, the solution is most often in the “village”: a last-minute search for any collection of babysitters, grandmothers, friends, cousins, or neighbors who can provide care for little ones. This invisible village mobilizes when we need them—during school holidays, when work meetings run late, and when a fever means day care can’t take our child. 

Along with a family’s primary caregivers, this village fulfills some of the most intimate and critical needs in our lives. But most of this care is unpaid: Like We Care project, with whom I have collaborated on research in the caregiving sector, found that “every year, we generate $3.67 trillion of care work, but we only pay for $393 billion of it.” And it’s disproportionately performed by women. Kristen Ghodsee and Gus Wezerek concluded in the New York Times, “If American women earned minimum wage for the unpaid work they do around the house and caring for relatives, they would have made $1.5 trillion last year.”

This unpaid care is providing an invisible subsidy to the companies parents work for and to the economy at large. That’s not right. 

The time has come to redefine the village to include the companies we work for and the economy we are supporting with our labor, all of whom benefit from this kind of care. When a caregiver fills a gap, a company has an employee who would otherwise be absent, and the economy has a productive worker. The caregiver should be compensated for that labor.

I’m cofounder of Helpr, a technology company that facilitates payment to a family’s care provider and pairs families in need of backup childcare with vetted caregivers. Our business would benefit if more families, companies, and government entities used our services to pay for or provide subsidies for childcare services.

Being able to pay a last-minute caretaker for their help increases the likelihood parents will be able to find someone they can trust and makes it easier for caregivers to keep their commitment to the arrangement. Under this model, a caregiver receives extra income. In a country like ours where nearly 40% of adults can’t handle an unexpected $400 expense, an additional $40 a week could be the difference that keeps them out of debt. 

If employers offered 80 hours per year of subsidized care at $15 an hour to ameliorate the potential loss of work days, the cost to the employer would be $1,200 a year, or $100 a month. That cost is likely worth it for an employer to know that an employee won’t have to drop out of work at the last minute because of unforeseen childcare issues. According to a report from the Economic Opportunity Institute, “Employees with inadequate childcare are more likely to be late for work, absent, or distracted on the job than parents who are confident about their children’s child care arrangements.”

Reliable backup care also leads to healthier families. In the 2017 Kaiser Women’s Health Survey, nearly one in four women said they had put off seeking health care because they did not have time to go to the doctor. Fourteen percent of women in the same study noted that their not getting medical care was a direct result of difficulty obtaining childcare.

There are already precedents for the idea that all forms of childcare—even when done as a favor by friends or family—should be compensated. CalWORKS, a public assistance program in California, has a parent choice program that allows a relative, friend, neighbor, licensed family day care, or childcare center of a parent’s choice to receive a subsidy to take care of their child. These subsidies are targeted toward low-income families, helping them pay for and find care that fits their oft-changing schedules, including for those seeking employment.

If you want to do something amid the current crisis, donate to the National Domestic Workers Alliance’s Coronavirus Care Fund, which is raising money to replace income for domestic workers who can’t work. But going forward, we need to give our caregivers more than our donations in a crisis.

Caregiving is a labor of love. But it’s labor nonetheless, and work that silently supports the bottom line of every single company and organization in the world. We need more stakeholders to commit to financial incentives in this space. And we need to compensate care for what it’s truly worth to our employees, families, communities, companies, and economy.

Kasey Edwards is founder and CEO of Helpr.

More opinion in Coins2Day:

—The next Great Recession has already begun
—Combating coronavirus starts with keeping health workers well
—6 steps to sustainably flatten the coronavirus curve
—Vague remote work policies won’t cut it during the coronavirus pandemic
—Listen to Leadership Next, a Coins2Day podcast examining the evolving role of CEO
—WATCH: CEO of Canada’s biggest bank on the keys to leading through the coronavirus

Listen to our audio briefing, Coins2Day 500 Daily

About the Author
By Kasey Edwards
See full bioRight Arrow Button Icon

Latest in Commentary

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Coins2Day 500
  • Global 500
  • Coins2Day 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Coins2Day Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Coins2Day Brand Studio
  • Coins2Day Analytics
  • Coins2Day Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Coins2Day
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Most Popular

placeholder alt text
Europe
Denmark offered to trade Greenland to the U.S. in 1910—and America thought it was crazy
By Steven Lamy and The ConversationJanuary 22, 2026
2 days ago
placeholder alt text
Economy
'Some form of crisis is almost inevitable': The $38 trillion national debt will soon be growing faster than the U.S. economy itself, watchdog warns
By Nick LichtenbergJanuary 22, 2026
2 days ago
placeholder alt text
Success
McDonald’s CEO shares tough love career advice he’d give Gen Z and young millennial workers: ‘No one cares about your career’
By Orianna Rosa RoyleJanuary 22, 2026
2 days ago
placeholder alt text
Personal Finance
Sweden abolished its wealth tax 20 years ago. Then it became a 'paradise for the super-rich'
By Miranda Sheild Johansson and The ConversationJanuary 22, 2026
2 days ago
placeholder alt text
Energy
Elon Musk warns the U.S. could soon be producing more chips than we can turn on. And China doesn’t have the same issue
By Sasha RogelbergJanuary 22, 2026
2 days ago
placeholder alt text
Success
Nvidia CEO Jensen Huang says ‘a lot’ of six-figure jobs in plumbing and construction are about to be unlocked because someone needs to build all these new AI centers
By Preston ForeJanuary 21, 2026
3 days ago

© 2026 Coins2Day Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Coins2Day Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Commentary

shubham
CommentaryConsulting
When AI meets healthcare, how should payers react? 
By Shubham SinghalJanuary 23, 2026
19 hours ago
sternfels
CommentaryConsulting
AI makes human intelligence more important, not less 
By Bob Sternfels and Lucy PerezJanuary 22, 2026
2 days ago
wendy
CommentarySmall Business
Built to last: governance for multigenerational family businesses 
By Wendy StewartJanuary 22, 2026
2 days ago
acunto
CommentaryLeadership
I’m the Napster CEO and I agree with Pinterest: the Napster phase of AI needs to end
By John AcuntoJanuary 22, 2026
2 days ago
target
CommentaryImmigration
Slipping on ICE: innocent retailers are the latest collateral damage from Trump’s perpetual noise machine
By Jeffrey Sonnenfeld and Steven TianJanuary 21, 2026
3 days ago
Yasmeen
CommentaryCloud
Google Cloud exec on software’s great reset and the end of certainty: we’re shifting from predictability to probability
By Yasmeen AhmadJanuary 21, 2026
3 days ago