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Spotify has launched a new premium membership for couples who want to split the cost of a monthly subscription—and a share of what music gets played in the car or apartment.
The new membership, dubbed Spotify Premium Duo, costs $12.99 a month and gives two people their own separate Premium accounts in which to collect songs, playlists, podcasts, and so on. (The price point falls just slightly below the $14.99-per-month family plan, which can be applied to up to six accounts.) Additionally, both users will get access to a regularly updated Duo Mix playlist that combines the couple’s tastes. Spotify says this will allow partners to discover audio they both love.
“Premium Duo includes our extensive music and podcast catalog and everything users love about Spotify Premium,” Alex Norström, Spotify’s chief freemium business officer, said in a statement. “With two individual Premium accounts, you can both listen independently, uninterrupted, and get all of your personalized playlists and features tailored just for you.”
Spotify says each user must reside at the same address to be eligible for the Premium Duo account. The shared location will allow users who had been relying on Spotify’s free, ad-supported listening to get the first month of Premium Duo free.
Existing Spotify Premium subscribers can switch to the new subscription in the “Account” page on Spotify’s website. The current Premium account will be imported to Premium Duo, along with saved music, podcasts, playlists, and recommendations, Spotify says.
As it rolls out new features for Premium, including a recently launched shared DJ mode, Spotify continues to amp up its overall investment in audio—not just music, but focused on the podcasting space. The Swedish streaming company recently signed a deal with Warner Bros. And DC Comics to develop scripted superhero-based podcasts, as well as a reported $100 million deal for the exclusive rights to Joe Rogan’s podcast.
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