• Home
  • News
  • Coins2Day 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
China

China President Xi Jinping is trying to recruit a new U.S. liaison: Starbucks

By
Bloomberg
Bloomberg
Down Arrow Button Icon
By
Bloomberg
Bloomberg
Down Arrow Button Icon
January 14, 2021, 4:50 AM ET
Jack Ma And Howard Schultz Attend Shanghai Starbucks Reserve Roastery Opening
Starbucks Chairman Howard Schultz attends the opening ceremony of the Starbucks Reserve Roastery on December 5, 2017 in Shanghai, China. Visual China Group/Getty Images

President Xi Jinping called on Starbucks Corp. To help improve China-U.S. Ties, striking a business-friendly tone as the Biden administration prepares to take over in Washington.

“I hope Starbucks will make active efforts to promote China-U.S. Economic and trade cooperation and the development of bilateral relations,” Xi said in reply to a letter from Chairman Emeritus Howard Schultz. Xi’s letter was dated Jan. 6 and published Thursday by the official Xinhua News Agency.

“China has embarked on a new journey of comprehensively building a modern socialist country, which will provide a broader space for companies from all over the world, including Starbucks and other American companies, to develop in China,” Xi wrote.

Chinese leaders have often tried to utilize ties with U.S. Business leaders to improve U.S.-China relations, and have repeatedly stressed the role of commerce as a stabilizer in bilateral ties. Relations between the two countries have worsened over the four years of the Trump presidency, a major challenge for President-elect Joe Biden.

Schultz’s letter congratulated Beijing on the near completion of the plan to build a “moderately prosperous society,” and expressed respect for the Chinese people and Chinese culture, Xinhua said.

Schultz previously said that China was a competitor of the U.S. Rather than an enemy. He stepped down from his position as executive chairman of the coffee giant in 2018 and is estimated to be worth $5.1 billion, according to the Bloomberg Billionaires Index. He considered running for U.S. President in 2020 as an independent.

About the Author
By Bloomberg
See full bioRight Arrow Button Icon
Rankings
  • 100 Best Companies
  • Coins2Day 500
  • Global 500
  • Coins2Day 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Coins2Day Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Coins2Day Brand Studio
  • Coins2Day Analytics
  • Coins2Day Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Coins2Day
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Coins2Day Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Coins2Day Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.