• Home
  • News
  • Coins2Day 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
NewslettersCEO Daily

Oxford’s Colin Mayer on the purpose of business

By
Katherine Dunn
Katherine Dunn
and
Alan Murray
Alan Murray
Down Arrow Button Icon
By
Katherine Dunn
Katherine Dunn
and
Alan Murray
Alan Murray
Down Arrow Button Icon
May 13, 2021, 7:03 AM ET

Good morning.

Regular readers of this newsletter have by now heard of Coins2Day Connect, our new community of next generation leaders. Launched last October, it is Coins2Day’s  pandemic project—a virtual platform where executives can share ideas around purpose, stakeholder capitalism and inclusive leadership. The Connect Fellows meet weekly, and yesterday’s guest was Colin Mayer, the Oxford professor who wrote the most compelling book on the future of business that I’ve read, called Prosperity.  Some of his comments:

On profits:

“Profit of the company can be earned in one of two ways. It can be earned through creating benefits for us as customers and societies in the natural world, or it can be done through wealth transfer, at the expense of others. Environmental degradation, for instance, is profiting at the expense of others and not accounting for the true costs of cleaning up the mess.”

On purpose:

“Making profits is not a purpose of business. It’s a derivative. A purpose is what problems it is solving for us as customers and communities.”

On new metrics for business:

“Increasingly we’re getting standard setters recognizing that we have to include metrics against which companies can measure their contribution to environmental and social standards. It is beginning to happen. But we’ve got a long way to go.”

On what Coins2Day Connect fellows should do at their own companies: 

“Point number one is, you should emphasize the importance of defining that purpose and really recognizing what problems your business is well suited to addressing. The second part is to… ensure that that notion of a purpose is something that’s reflected in the way in which the strategy is formulated and the strategy is implemented…And the third component is to get people in the organization to really buy into the purpose.”

Mayer’s comments built on a conversation the Fellows had last week with Dov Seidman, the founder of the compliance firm LRN and chairman of the How Institute for Society.  Seidman talked about how the pandemic has intensified companies’ focus on the needs of stakeholders other than shareholders:

“Political, social, environmental, biological, human, ethical and moral issues that were once considered tangential to the business agenda are now everyday considered inescapably at the center of the business agenda. I think it’s fair to say that the pandemic has only accelerated the fusion of all the things that we kept apart from business in our personal lives.  Everything has come together.”

Companies participating in the Connect program include Workday, Accenture, Salesforce, PayPal, RBC, Genpact, IBM, Enel, Chobani, JP Morgan, GM, Edward Jones, 2U, Citrix, Raytheon Technologies, FedEx, Xerox and No 7.  If you are interested in joining that group, shoot me a note, or go here, and help shape the future of business.

More news below.

Alan Murray
@alansmurray

[email protected]

TOP NEWS

Boeing fix

The FAA has approved a Boeing electrical fix that has kept a quarter of its 737 MAX planes grounded since April; the approval means the planes may now be in the air within days. The electrical issue was discovered just months after the end of a two-year grounding of the jets. WSJ

Gaza Violence 

The rising conflict in Israel and the Gaza Strip reached a deadly new stage, as violence broke out between civilians on the streets of Israeli cities. Mobs attacked people, cars, and shops, and at least three people have been nearly beaten to death by large groups. More than 67 Palestinians, including 16 children, have been killed, and at least seven Israelis, including one child. NYT

WHO report 

The catastrophe of the pandemic could have been averted, according to a new WHO report. The report criticized the Chinese government, and the WHO itself—but reserved particularly strong words for the wealthy western countries for "wasting February 2020" with inaction. FT

Mixing doses

Is it safe to take a mix-and-match approach to your vaccine doses? A new study from the University of Oxford which looked at mixing the Pfizer and AstraZeneca jabs, found that mixing tended to produce more unpleasant, flu-like side effects after the second dose, but didn't see cases where mixing proved more dangerous, as Coins2Day's Jeremy Kahn writes. Coins2Day

AROUND THE WATER COOLER

Bitcoin Bust

Elon Musk has done a 180 on Bitcoin—Tesla will stop accepting Bitcoin as the mining process relies heavily on fossil fuels, particularly coal. Bitcoin plunged as a result. Of course, Bitcoin's enormous environmental footprint was already well known and widely reported on, including by Coins2Day, long before Tesla's embrace. Coins2Day

Shiba Inu coin 

But if that's not enough crypto-drama for you, turn to Dogecoin—and then turn to Shiba Inu coin, a joke on a joke. A single SHIB coin is, well, essentially worthless—but that didn't stop one of the co-creators of Ethereum from giving "$1 billion" in SHIB to an Indian COVID-19 relief fund. Coins2Day' s Grady McGregor and Yvonne Lau take you through the hype. Coins2Day

Facebook crypto

But wait, there's more—a Facebook-backed digital currency project will shift operations from Switzerland to the U.S. Later this year. The project, called Diem, and backed by 25 companies, said it had entered a partnership in order to launch a "stablecoin," backed by the U.S. Dollar. Coins2Day

Palm oil 

Meanwhile, another market is rising: prices are spiking for palm oil, the ubiquitous ingredient in everything from toothpaste to lipstick to biofuel. Prices broke a fresh record on Wednesday and have climbed 120% over the last year, part of a global commodities rally fueled by a Chinese buying spree and weather worries. Coins2Day

This edition of CEO Daily was edited by Katherine Dunn.

About the Authors
By Katherine Dunn
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon
Alan Murray
By Alan Murray
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon
Rankings
  • 100 Best Companies
  • Coins2Day 500
  • Global 500
  • Coins2Day 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Coins2Day Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Coins2Day Brand Studio
  • Coins2Day Analytics
  • Coins2Day Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Coins2Day
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Coins2Day Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Coins2Day Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.