• Home
  • Latest
  • Coins2Day 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
FinanceBitcoin

Bitcoin at $40k? Crypto jumps after signs more tech companies plan to use it

Sophie Mellor
By
Sophie Mellor
Sophie Mellor
Down Arrow Button Icon
Sophie Mellor
By
Sophie Mellor
Sophie Mellor
Down Arrow Button Icon
July 26, 2021, 7:48 AM ET

Bitcoin has gone up more than 10% in the last 24 hours rising to the highest levels it has seen in a month—reversing a bearish sell-off that left many investors nervously anticipating a further drop.

The cryptocurrency was trading at $38,188.92 as of midday today in London, according to Coindesk data, after hitting a 24-hour high of $39,544.29.

Bitcoin’s rally pushed the value of other cryptocurrencies up, which led to the entire crypto market capitalization adding over $146 billion in value in 24 hours to midday in London. Ether was up 7.4% while Dogecoin was also trading at an 11% premium, according to Coindesk. This is the highest levels the coins have seen since June 16.

The jump up is starkly different to the mood earlier in the month where $85 billion in value was wiped off the crypto market in 24 hours after the coin’s value fell below the $30,000 mark, sparking fears the coin would plunge even further.

The  Crypto Fear & Greed Index—which displays the mood among market participants by measuring cash and equity allocations against market ups and downs—also bounced back, with Bitcoin in the “fear” category at 26/100, jumping up from the “extreme fear” mood it was at last week.

The jump in Bitcoin’s price comes after an unconfirmed report in CityAM, a free London business paper, that Amazon was aiming to accept payments in Bitcoin “by the end of the year,” according to a company insider. The orders to implement the crypto strategy came from Jeff Bezos, the insider said, and the company planned to add other cryptocurrencies once Bitcoin was launched.

Amazon has doubled down on cryptocurrencies, recently advertising the position of a Digital Currency and Blockchain Product Lead to “own the vision and strategy for Amazon’s Digital Currency and Blockchain strategy and product roadmap.”

Amazon did not immediately respond to a request for comment.

The jump also comes after bullish calls from Twitter’s Jack Dorsey, Tesla’s Elon Musk and ARK Invest’s Cathie Wood who all recently spoke during a closely watched bitcoin conference called “The B-Word.”

Musk noted that Tesla would likely start accepting bitcoin for vehicle purchases again as a greater share of bitcoin mining switches to renewable energy, reversing his last decision made in May, when Tesla suspended cryptocurrency transactions due to the use of fossil fuels for mining.

The coin still has a far way to go to reach its mid-April high of $65,000. The full impact of China shutting down its operations on Bitcoin mining has also yet to be seen. Many reports indicate that as China ends its bitcoin mining operations, the demand is being picked up elsewhere, and they’re not so clean either.

Subscribe to Coins2Day Daily to get essential business stories straight to your inbox each morning.
About the Author
Sophie Mellor
By Sophie Mellor
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Coins2Day 500
  • Global 500
  • Coins2Day 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Coins2Day Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Coins2Day Brand Studio
  • Coins2Day Analytics
  • Coins2Day Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Coins2Day
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

Latest in Finance

Economyjerome powell
Powell blasts DOJ criminal probe as attack on Fed independence. ‘Public service sometimes requires standing firm in the face of threats’
By Jason MaJanuary 11, 2026
5 hours ago
EnergyIran
Oil prices rise as bloody crackdown on Iran protests suggests Tehran fears a ‘dire security threat to the regime’ with loyalty of forces in doubt
By Jason MaJanuary 11, 2026
6 hours ago
AsiaChina
What global executives need to ask about China in 2026
By Joe Ngai and Jeongmin SeongJanuary 11, 2026
7 hours ago
Investingtech stocks
Magnificent 7’s stock market dominance shows signs of cracking
By Jeran Wittenstein, Ryan Vlastelica and BloombergJanuary 11, 2026
9 hours ago
EconomyJobs
A Supreme Court ruling that strikes down Trump’s tariffs would be the fastest way to revive the stalling job market, top economist says
By Jason MaJanuary 11, 2026
9 hours ago
PoliticsVenezuela
Trump vows to protect Venezuela and warns Maduro ally Cuba ‘I strongly suggest they make a deal, BEFORE IT IS TOO LATE’
By Seung Min Kim and The Associated PressJanuary 11, 2026
14 hours ago

Most Popular

placeholder alt text
Economy
Trump may be raising your taxes with his tariffs but he could actually cut inflation with them, too, SF Fed says
By Jake AngeloJanuary 6, 2026
5 days ago
placeholder alt text
AI
This CEO laid off nearly 80% of his staff because they refused to adopt AI fast enough. 2 years later, he says he'd do it again
By Nick LichtenbergJanuary 11, 2026
12 hours ago
placeholder alt text
Economy
As U.S. debt soars past $38 trillion, the flood of corporate bonds is a growing threat to the Treasury supply
By Jason MaJanuary 10, 2026
1 day ago
placeholder alt text
Economy
A Supreme Court ruling that strikes down Trump's tariffs would be the fastest way to revive the stalling job market, top economist says
By Jason MaJanuary 11, 2026
9 hours ago
placeholder alt text
Health
Bill Gates warns the world is going 'backwards' and gives 5-year deadline before we enter a new Dark Age
By Eleanor PringleJanuary 9, 2026
3 days ago
placeholder alt text
Success
Gen Z are arriving to college unable to even read a sentence—professors warn it could lead to a generation of anxious and lonely graduates
By Preston ForeJanuary 9, 2026
3 days ago

© 2025 Coins2Day Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Coins2Day Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.