• Home
  • Latest
  • Coins2Day 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
FinanceWhy I Invested

NBA star Stephen Curry talks book clubs and investment in reading subscription service Literati

By
Stephanie Cain
Stephanie Cain
Down Arrow Button Icon
By
Stephanie Cain
Stephanie Cain
Down Arrow Button Icon
September 25, 2021, 8:00 AM ET

One of the most famous international athletes, Stephen “Steph” Curry is a point guard for the NBA’s Golden State Warriors and is considered one of the major faces of basketball today. A seven-time NBA All-Star, Curry has won three NBA Championships and been named the NBA Most Value Player two times. ESPN ranked Curry as the 13th best basketball player of all time, and he’s often recognized as a scoring leader. Many basketball experts deem him the best shooter in NBA history.

Off the court, Curry spends his time with his wife, Ayesha Curry, a cookbook author and Food Network personality, and their three children, while building out an investment portfolio under his brand, SC30. He aims to support startup founders who are tackling issues that haven’t been addressed and finding solutions the world desperately needs.

This includes launching his own book club alongside an investment in Literati, a children’s book subscription service that recently expanded into book offerings for adults. Literati aims to promote lifelong learning through the thoughtful curation and discussion of books, and Curry is here for it.

Steph Curry
Courtesy of Literati
  • Startup: Literati
  • Location: Austin, Texas
  • Year founded: 2017
  • Valuation: Unknown
  • Investment level: Series B
  • Number of employees: 150 to 200

Why he invested, in his own words

Literati is ensuring that everyone falls in love with books and reading. There are so many stories the world needs to know about, and finding new books with different perspectives is an important part of the human experience. I love that people can connect and grow together through reading.

Literati approached my team about being a part of Literati’s expansion [from children’s books] into book clubs for adult readers. Not only did I want to join and host a book club with Literati, but I wanted to also become an investor. I was so impressed with the vision and mission of the company.

The company’s values so strongly align with mine as both an entrepreneur and father. When deciding where to invest, we are intentional about prioritizing investments that can change lives for the better. We want to help make an impact in a meaningful way. I’m proud to be a part of a company that is working to ignite a love of learning and life. Additionally, Literati’s philanthropy efforts really resonated with my team. They donate hundreds of thousands of books to underserved communities.

It’s all been an incredible experience. Literati is on a trajectory to truly reimagine how both kids and adults discover books. From a business perspective, Literati is proving to be a successful investment. From a more personal perspective, I’m proud to be in business with a company that is reimagining how we consume books. This is an opportunity to think creatively about how to leverage my entire platform, to find alignment on mission and impact with brands. That unlocks the future of changing people’s lives for generations to come. We are so excited for the future.

This is an installment of Why I Invested, a series featuring famous investors from all different backgrounds and industries, revealing what inspired them to invest their own money in a new business.

About the Author
By Stephanie Cain
See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Coins2Day 500
  • Global 500
  • Coins2Day 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Coins2Day Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Coins2Day Brand Studio
  • Coins2Day Analytics
  • Coins2Day Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Coins2Day
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

Young teacher in classroom
SuccessGen Z
Echoing the Great Recession, Gen Z graduates are pouring into education, with Teach For America reporting a 43% surge
By Emma BurleighJanuary 12, 2026
11 hours ago
Future of WorkJobs
Acquisition.com CEO says leaders ‘have it backwards’ when it comes to hiring: She says she hires for emotional intelligence over technical skills
By Jacqueline MunisJanuary 12, 2026
11 hours ago
Real EstateHousing
‘Something big’ just happened in the U.S. housing market, real estate CEO says. And it could mean the difference of being able to buy a home or not
By Sydney LakeJanuary 12, 2026
11 hours ago
EconomyFederal Reserve
The FOMC has the power to pick its own chair and could keep Powell—unless the DOJ probe and Supreme Court let Trump oust him from the Fed
By Jason MaJanuary 12, 2026
11 hours ago
Jerome Powell adjusts his glasses, looking to his left.
EconomyFederal Reserve
Goldman Sachs top economist says Powell probe won’t change the Fed: ‘Decisions are going to be made based on employment and inflation’
By Sasha RogelbergJanuary 12, 2026
11 hours ago
Personal Financegold prices
Current price of gold as of January 12, 2026
By Danny BakstJanuary 12, 2026
14 hours ago

Most Popular

placeholder alt text
Economy
‘Sell America’: Investors dump U.S. assets in fear of the end of Fed independence
By Jim EdwardsJanuary 12, 2026
17 hours ago
placeholder alt text
Economy
Treasury spent $276 billion in interest on the national debt in the final three months of 2025, says the CBO—up $30 billion from a year prior
By Eleanor PringleJanuary 12, 2026
16 hours ago
placeholder alt text
AI
This CEO laid off nearly 80% of his staff because they refused to adopt AI fast enough. 2 years later, he says he'd do it again
By Nick LichtenbergJanuary 11, 2026
1 day ago
placeholder alt text
Success
An exec at $62 billion giant Colgate says Gen Z workers, despite getting flak for being woke and lazy, are actually ‘pushing us to get better’
By Emma BurleighJanuary 10, 2026
3 days ago
placeholder alt text
Economy
Trump may be raising your taxes with his tariffs but he could actually cut inflation with them, too, SF Fed says
By Jake AngeloJanuary 6, 2026
6 days ago
placeholder alt text
Economy
A Supreme Court ruling that strikes down Trump's tariffs would be the fastest way to revive the stalling job market, top economist says
By Jason MaJanuary 11, 2026
1 day ago

© 2025 Coins2Day Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Coins2Day Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.