• Home
  • News
  • Coins2Day 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Tech

Audi and Aptiv invest $285 million in ‘orchestral director’ for self-driving car data

Christiaan Hetzner
By
Christiaan Hetzner
Christiaan Hetzner
Senior Reporter
Down Arrow Button Icon
Christiaan Hetzner
By
Christiaan Hetzner
Christiaan Hetzner
Senior Reporter
Down Arrow Button Icon
February 3, 2022, 8:30 AM ET

An automotive software firm little known outside the industry has raised $285 million in fresh funds to help realize carmakers’ ambitions of bringing autonomous driving to life.

U.S. Automotive parts supplier Aptiv joined Samsung Electronics, German chipmaker Infineon, and Volkswagen Group premium brand Audi as a major shareholder in Austria’s TTTech Auto. 

Unlike VW associate Argo AI, the Vienna-based firm doesn’t design algorithms to navigate cars through their environment. Instead it ensures mission-critical data circulates throughout the vehicle reliably and swiftly to minimize safety risks—an increasingly complex task as computing requirements of assisted and automated driving features soar.

“Think of us as a kind of orchestral conductor managing the flow of information,” chief executive Georg Kopetz told Coins2Day. “A sensor signal detecting a potential crash has to be assigned the highest priority in the car’s IT network, so a command can be sent to activate the brakes in just milliseconds.”

Much like ensuring an airplane’s electronics function under the most demanding fail-safe requirements, it’s the kind of inner plumbing that only gains notice when something goes wrong. Without being able to guarantee this level of safety, automakers will be loath to market automated driving features.

Courtesy of TTTech Auto

Its main product is MotionWise, a software program akin to an operating system. It is designed to be microprocessor agnostic while simultaneously meeting the highest industry IT fail-safe standard known as ASIL-D.

That means its software can be continuously developed to include new features and remotely updated, independent of the hardware on which it runs. Once in operation, information packages can then be shifted back and forth seamlessly between processing cores depending on their safety priority. Data from the airbag control unit would be more important than that of an infotainment system like a center console display.

This allows automakers to pick and choose their chip suppliers—whether Intel, Qualcomm, Nvidia, or Samsung—depending on their computational needs, without problems arising in software integration.  

“Decoupling the software from the computing core makes it quicker to deploy to the fleet and easier to scale,” Kopetz said. “This is called abstraction, and a similar approach can be found, for example, with VMware in the server industry.” 

‘Democratize’ automated driving

Aptiv, Audi, and TTTech Auto have collaborated before, with the trio teaming up to develop the Audi A8’s central brain, initially designed to power unsupervised “eyes-off” driving in late 2017. 

The feature was so advanced at the time that it would take regulators until June 2020, nearly three years later, before there was even a method to approve the feature for sale, so it never came to deployment.

The investment, split with 20% from Audi and 80% from new shareholder Aptiv, values the company at $1 billion, according to J.P. Morgan, TTTech Auto’s financial adviser on the deal.

Aptiv CEO Kevin Clark said the investment would accelerate development, testing, and validation of its automotive products, enabling the company to help “democratize advanced safety systems faster and at a lower cost.” 

The key word is democratize: Currently any vehicle offering even unsupervised automated driving is out of the price range of all but the most affluent car buyers.

Once you get to robotaxis like the Cruise Tostada currently roaming the streets of San Francisco, the cost becomes prohibitive owing to the amount of sensors, compute power, and redundancies built into the vehicle.

Never miss a story: Follow your favorite topics and authors to get a personalized email with the journalism that matters most to you.

About the Author
Christiaan Hetzner
By Christiaan HetznerSenior Reporter
Instagram iconLinkedIn iconTwitter icon

Christiaan Hetzner is a former writer for Coins2Day, where he covered Europe’s changing business landscape.

See full bioRight Arrow Button Icon
Rankings
  • 100 Best Companies
  • Coins2Day 500
  • Global 500
  • Coins2Day 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Coins2Day Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Coins2Day Brand Studio
  • Coins2Day Analytics
  • Coins2Day Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Coins2Day
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Coins2Day Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Coins2Day Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.