• Home
  • News
  • Coins2Day 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Some Coins2Day Crypto pricing data is provided by Binance.
The LedgerMorgan Stanley

Partnerships with brick-and-mortar stores critical to the future of Bitcoin, Morgan Stanley contends

Marco Quiroz-Gutierrez
By
Marco Quiroz-Gutierrez
Marco Quiroz-Gutierrez
Reporter
Down Arrow Button Icon
Marco Quiroz-Gutierrez
By
Marco Quiroz-Gutierrez
Marco Quiroz-Gutierrez
Reporter
Down Arrow Button Icon
April 21, 2022, 12:59 PM ET

You might be able to pay with Bitcoin the next time you visit a store—great news for the cryptocurrency industry, Morgan Stanley wrote in a Thursday report, according to CoinDesk.

Payments company Strike recently formed partnerships with payments firm Blackhawk Network, as well as point-of-sale supplier NCR, which provides payment systems for more than 100,000 restaurants and more than 7,000 department stores and retail clients, according to the bank.

“If we can help make the Bitcoin network more accessible and usable, we believe we can change the world,” Strike CEO Jack Mallers said at the Bitcoin 2022 conference in Miami, according to CoinDesk.

Bringing Bitcoin payments to physical stores is key to the currency gaining more widespread adoption and the “evolution of bitcoin usage as a medium of payment,” Morgan Stanley contends.

More than 85% of purchases in the U.S. Are made at stores rather than online, according to the bank. Up until now, crypto has not been widely accepted at retail stores because of high fees, unstable prices, and hesitancy on the part of merchants. For transactions made using Bitcoin’s Lightning Network, which charges lower fees than other types of transactions, consumers can essentially pay zero fees for small purchases, which could lead to Bitcoin becoming more commonly used as a payments method, the bank wrote in the report.

Widespread adoption of Bitcoin as a payment method could help stabilize the fluctuating price of the digital asset, the bank contends.

As the metaverse becomes an increasingly important part of how companies operate, they will likely need to accept cryptocurrencies within these worlds, Morgan Stanley claims. This could further push adoption of crypto at brick-and-mortar stores.

Never miss a story: Follow your favorite topics and authors to get a personalized email with the journalism that matters most to you.

About the Author
Marco Quiroz-Gutierrez
By Marco Quiroz-GutierrezReporter
LinkedIn iconTwitter icon

Role: Reporter
Marco Quiroz-Gutierrez is a reporter for Coins2Day covering general business news.

See full bioRight Arrow Button Icon
Rankings
  • 100 Best Companies
  • Coins2Day 500
  • Global 500
  • Coins2Day 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Coins2Day Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Coins2Day Brand Studio
  • Coins2Day Analytics
  • Coins2Day Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Coins2Day
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Coins2Day Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Coins2Day Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.