• Home
  • Latest
  • Coins2Day 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
SuccessLeBron James

LeBron James just became the GOAT basketball player—in all-time earnings. But he’s actually still in Michael Jordan’s shadow

Will Daniel
By
Will Daniel
Will Daniel
Down Arrow Button Icon
Will Daniel
By
Will Daniel
Will Daniel
Down Arrow Button Icon
August 18, 2022, 1:27 PM ET
CLEVELAND, OHIO - FEBRUARY 20: (L-R) LeBron James and Michael Jordan attend the 2022 NBA All-Star Game at Rocket Mortgage Fieldhouse on February 20, 2022 in Cleveland, Ohio.
LeBron James (left) and Michael Jordan attend the 2022 NBA All-Star Game at Rocket Mortgage FieldHouse on Feb. 20, 2022, in Cleveland. Kevin Mazur—Getty Images

Michael Jordan or LeBron James: Who is the greatest basketball player of all time?

Right now, it’s officially LeBron James—if you’re talking about guaranteed earnings.

The Los Angeles Lakers have agreed to a two-year, $97.1 million contract extension with the former MVP, ESPN reported on Wednesday, citing Klutch Sports CEO Rich Paul, James’s longtime agent (who has more recently become famous as the boyfriend of pop star Adele).

The extension makes James the highest-earning player in NBA history, pushing his total guaranteed career earnings to $532 million, and adding another notch in the long-running “GOAT,” or “greatest of all time,” debate with Jordan.

The deal includes a player option for the 2024–25 season, which could enable James to opt out of the final year of his contract, and a 15% “kicker,” which allows James to receive a percentage of his salary from the Lakers if he’s traded.

James, who was entering the final season of his original $44.5 million contract with the team prior to the extension, became famous in the so-called player empowerment era of the NBA for signing several one-year contracts with previous teams, including his near-hometown Cleveland Cavaliers, giving him maximum earning power as well as leverage to take another contract elsewhere.

The Lakers missed the playoffs last year, but James continued to put on a show, as he has throughout his 19-season NBA career, averaging 30.3 points, 8.2 rebounds, and 6.2 assists despite injuries limiting him to just 56 games.

James, a former prodigy who became known as “the chosen one” or “King James” when he was still in high school, is known as one of the greatest basketball players ever, having won four NBA championships, four NBA MVP awards, four NBA Finals MVP awards, and three All-Star MVP awards. But his NBA Finals record pales in comparison to the previous era’s GOAT, as former Chicago Bulls star Michael Jordan went 6–0 while James is 4–6, including an astonishing run in the 2010s when he appeared in eight consecutive finals series.

While James might have earned the most money on the court, the debate over his greatest of all time (GOAT) status rages on, with many seasoned fans arguing no one will ever surpass Jordan.  

During Jordan’s 16 seasons in the NBA, he pulled in just $93.7 million, according to data from Spotrac. Even when adjusted for inflation, that doesn’t match up to James’s numbers. 

But when it comes to net worth, it’s a different story.

James, who turns 38 in December, recently became the second NBA star in history to reach billionaire status. The other player? You guessed it—Michael Jordan. And while James’s lucrative NBA contracts helped make him a billionaire, the majority of his wealth has come from endorsements and savvy investments like his lucrative deal with Nike and his new media and entertainment company, SpringHill.

Jordan is much the same. The former Bulls star still tops the list of the highest-paid athletes of all time, as a result of his lucrative endorsement deals, as well as licensing and memorabilia earnings. The former Bulls star has earned an inflation-adjusted $2.62 billion since he entered the league in 1984, according to data from Sportico, while James’s pretax earnings sit at around $1.2 billion, making him just the seventh-highest-paid athlete in history.

Sign up for the Coins2Day Features email list so you don’t miss our biggest features, exclusive interviews, and investigations.

About the Author
Will Daniel
By Will Daniel
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon

Latest in Success

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Coins2Day 500
  • Global 500
  • Coins2Day 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Coins2Day Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Coins2Day Brand Studio
  • Coins2Day Analytics
  • Coins2Day Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Coins2Day
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Most Popular

placeholder alt text
North America
'I meant what I said in Davos': Carney says he really is planning a Canada split with the U.S. along with 12 new trade deals
By Rob Gillies and The Associated PressJanuary 28, 2026
15 hours ago
placeholder alt text
Commentary
Yes, you're getting a bigger tax refund. Your kids won't thank you for the $3 trillion it's adding to the deficit
By Daniel BunnJanuary 26, 2026
3 days ago
placeholder alt text
C-Suite
Coins2Day 500 CEOs are no longer giving employees an A for effort. Now they want proof of impact
By Claire ZillmanJanuary 28, 2026
22 hours ago
placeholder alt text
Real Estate
Ryan Serhant thinks the American Dream was just a 'slogan created by banks,' but it was really about FDR, the Great Depression, and an economic crisis
By Sydney Lake and Nick LichtenbergJanuary 26, 2026
2 days ago
placeholder alt text
Personal Finance
Current price of silver as of Tuesday, January 27, 2026
By Joseph HostetlerJanuary 27, 2026
2 days ago
placeholder alt text
Success
As AI wipes out desk jobs, Citigroup CEO Jane Fraser says the company is training 175,000 employees to ‘reinvent themselves’ before their roles change forever
By Emma BurleighJanuary 27, 2026
2 days ago

© 2026 Coins2Day Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Coins2Day Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Success

Lebron James holds the U.S. flag and waves on a boat.
SuccessOlympics
Every U.S. Olympian is going home with $200,000, whether they medal or not, thanks to a billionaire’s $100 million gift
By Jacqueline MunisJanuary 28, 2026
8 hours ago
C-SuiteCEO salaries and executive compensation
Here’s who topped the Coins2Day 500 in CEO pay last year—from Goldman’s David Solomon to Disney’s Bob Iger
By Marco Quiroz-GutierrezJanuary 28, 2026
10 hours ago
belichick
CommentarySports
Football snubs Bill Belichick, one of its greatest ever coaches—showing how his unapologetic leadership style came with a cost
By Nick LichtenbergJanuary 28, 2026
11 hours ago
beast
Personal FinanceSocial Media
MrBeast has figured out his next ‘transformative media channel’: 2.5 million fortune cookies with messages tied to his TV show
By Nick LichtenbergJanuary 28, 2026
12 hours ago
Worried baby boomer worker
SuccessCareers
As AI automates roles and companies pull back hiring, Americans hit rock-bottom confidence in landing a job—and baby boomers fear they’re locked out
By Emma BurleighJanuary 28, 2026
14 hours ago
Mark Cuban
SuccessCareer Advice
Billionaire Mark Cuban spends hours reading 1,000 emails a day on 3 devices—yet he’s telling Gen Z to shut their phones, get outside, and have more fun
By Preston ForeJanuary 28, 2026
14 hours ago