• Home
  • News
  • Coins2Day 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Some Coins2Day Crypto pricing data is provided by Binance.
CompaniesBlockchain

Uber, Amazon vets raise $14 million in Paradigm-led seed round to build DeFi platform

By
Taylor Locke
Taylor Locke
Down Arrow Button Icon
By
Taylor Locke
Taylor Locke
Down Arrow Button Icon
October 3, 2022, 9:00 AM ET
Exponential cofounders Driss Benamour (CEO), Greg Jizmagian (CTO), and Mehdi Lebbar (president) announce $14 million Paradigm-led seed round.
Exponential cofounders Driss Benamour (CEO), Greg Jizmagian (CTO), and Mehdi Lebbar (president) announce $14 million Paradigm-led seed round.Courtesy of Exponential

There’s a reason why regulators and the media refer to the land of decentralized finance as the “Wild West.” Over $2 billion in cryptocurrency was stolen from DeFi projects this year, according to blockchain data firm Chainalysis, with back-to-back hacks, rug pulls, faulty code, bad actors, and crime galore within the space.

Countless DeFi platforms have, in turn, collapsed, and some investors lost their life savings. But other DeFi-focused companies continue to emerge—and with fresh VC funding in tow.

Among them is Exponential, which announced on Monday that it had raised $14 million in a Paradigm-led seed round to build a new DeFi investment platform. Other contributors included Haun Ventures, FTX Ventures, Solana Ventures, Polygon, Circle Ventures, plus over 80 angel investors.

The Exponential platform, which has remained in beta until now, has a rating system—an A is best, an F is worst—for countless pools, coins, etc., within the DeFi space. Users can use the rating system to decide on investments, and also to get a rating of their existing holdings. (Investors still are encouraged to do their own research.)

Exponential’s ratings are based on a number of metrics, including protocol or chain design, past issues, dependencies, and so forth, cofounders Driss Benamour, Greg Jizmagian, and Mehdi Lebbar told Coins2Day, contending that the platform’s ratings can’t be manipulated on a whim.

“No one person can change a risk rating. It takes multiple people, and we use that same concept of multi-sig both for moving money and for changing things,” said Jizmagian, the CTO. “You design around the fact that there could be a rogue employee, that there could be those situations.”

As for the funds, the team aims to use most of it on hiring, particularly for those in senior roles at Uber, Amazon, PayPal, and Robinhood. “To pull this off, you need Web2 and Web3 to come together. In our team, you’ll have folks who come from a traditional Web2 background and people who are degens as well,” Benamour said.

Benamour, the CEO, and Lebbar, the president, are veterans of Uber, and Jizmagian of Amazon, but together they were interested in Web3, the so-called decentralized iteration of the internet. Mainly, they said they saw an opportunity within the DeFi realm—problems and all.

Exponential, in addition to the ratings platform, also plans to release a custodial wallet.

“We believe,” Benamour said, “it’s the way to unlock DeFi to the next billion people.”

Sign up for the Coins2Day Features email list so you don’t miss our biggest features, exclusive interviews, and investigations.

About the Author
By Taylor Locke
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon
Rankings
  • 100 Best Companies
  • Coins2Day 500
  • Global 500
  • Coins2Day 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Coins2Day Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Coins2Day Brand Studio
  • Coins2Day Analytics
  • Coins2Day Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Coins2Day
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Coins2Day Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Coins2Day Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.