The importance of chief transformation officers can be illustrated by the variety of problems they’re asked to solve, from the future of work to the macroeconomic question of an impending recession, or the business implications of the geopolitical war in Ukraine.
A panel with four transformation executives at Coins2Day‘s Most Powerful Women Summit was supposed to touch on all of these; instead it ended up focusing on a single topic that provided a through line for all the problems facing businesses: people.
“Employees will be your superheroes and they will show up,” said MetLife chief human resource officer Susan Podlogar.
“If you don’t have change management and transformation as a competency, that’s like not having an IT group, or not having a finance group,” said Novant Health chief transformation officer Angela Yochem. “It’d be a ludicrous idea.”
The pandemic thrust people’s relationship to work to the forefront and meant that employees started demanding a greater degree of empathy from their employers.
“Long-term, what’s really top of mind—because I run HR—is the changing workplace,” said Podlogar. “You’re looking at the disintermediation of managers, the changing worker in just the relationship the worker has to work.”
It was a sentiment shared by everyone on the panel, who—regardless of their field—recognized that implementing organizational transformations required a renewed focus on valuing employees and acknowledging the extent of their efforts since the pandemic’s outset in March 2020.
Novant Health’s Yochem implemented new “resiliency programs” for the nursing staff, who witnessed the most acute difficulties at the height of the pandemic and were contemplating leaving the industry altogether.
“A nurse might have graduated from nursing school, gone to work, and over the course of his or her tenure might have seen one or two patients pass a year. In COVID, it was five to 10 a night. No one is prepared to see that. No one,” she said.
The need to empathize and be “really human” with employees has become a top priority across all industries, not just those most directly affected by the pandemic, said U.S. Chamber of Commerce chief relationship officer Elizabeth Baker Keffer, who represents 80% of the companies on the Coins2Day 100.
Interestingly, though, Podlogar acknowledged that while employees might want (and need) more support from their managers they might not always need more oversight.
“We are overmanaging employees, because if you give them a challenge, they will rise to the occasion,” she said, underscoring a change almost certainly brought on by the rise of remote work and the now broadly accepted notion of work-life balance.
Employees are also starting to expect that their companies rise to the occasion and speak out on social issues that affect their lives. “In particular, what [our members] have been asking us is to help them navigate how they respond to social issues,” Keffer said. “They’re seeing employee bases that are, much like the rest of the country, 50/50. So, it’s very hard for them to make a right decision when they stand up on an issue, whether it’s gun control or voting rights or Dobbs.”
Employers might have to solve pressing business needs of an energy shortages or supply chain disruptions, all while effectively navigating their employees’ evolving desire for more empathy in the workplace. But the organizations most comfortable with the ambiguity of the future will be best poised to transform effectively.
“I don’t believe that complexity is something to be feared,” said Shideh Bina, founding partner of the consulting firm Insigniam. “Complexity can be beautiful. It can be magic, if you are willing to stand in the chaos and move forward toward your ambition.”
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