• Home
  • Latest
  • Coins2Day 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechAI

ChatGPT moves to cash in on its fame as OpenAI launches plan to charge monthly fee for premium subscribers

Christiaan Hetzner
By
Christiaan Hetzner
Christiaan Hetzner
Senior Reporter
Down Arrow Button Icon
Christiaan Hetzner
By
Christiaan Hetzner
Christiaan Hetzner
Senior Reporter
Down Arrow Button Icon
January 23, 2023, 12:04 PM ET
OpenAI has launched a subscription service to give users premium access to its instantly famous AI-powered chatbot called ChatGPT.
OpenAI has launched a subscription service to give users premium access to its instantly famous AI-powered chatbot called ChatGPT.Jonathan Raa—NurPhoto via Getty Images

ChatGPT is among the biggest sensations in the field of artificial intelligence to date, but the AI-powered chatbot doesn’t come for free. 

Running the software is tipped to cost parent company OpenAI a small fortune every month. That’s why CEO Sam Altman is now following through on warnings that he will eventually have to start charging for the service—at least when it comes to his most dedicated users.

For a monthly fee of $42 per month, customers can use the service even when demand is high, enjoy a faster response speed and gain priority access to new features.

Thanks to its ability to produce full blocks of text that realistically imitate human thinking and speech, the chatbot endowed with GPT-3 language processing capabilities has become a meme itself. Recently it even managed to pass an MBA exam for the prestigious Wharton business school.

ChatGPT goes paid today! 🔥

RIP all the free tools exploiting the closed API 🤪 pic.twitter.com/ARbDyqHIyl

— James Ivings (@JamesIvings) January 21, 2023

By rolling out a premium subscription price, OpenAI is now cashing in on its stratospheric fame.

With the intelligent tool gaining one million users within its first five days, a monthly fee should incentivize regular users that rely on its service to share a portion of the exorbitant cost.

“We will have to monetize it somehow at some point,” Altman posted to Twitter on December 5th. “The compute costs are eye-watering.”

Here's how ChatGPT Pro works! A lot of users were asking me for proof, so I decided to make a video. Pic.twitter.com/QYNn3pRnxI

— Zahid Khawaja (@chillzaza_) January 21, 2023

Tom Goldstein, an associate professor with the University of Maryland estimated the cost of running the highly advanced chatbot at $100,000 per day, or $3 million a month.

That prince sum is even after Goldstein factored lower expenses thanks to its long-term arrangement with partner Microsoft, whose Azure cloud computing service provides the necessary hardware.

The news of the premium service comes just as the Seattle-based software giant struck a deal on Monday for a “multi-year, multi-billion investment” in OpenAI that follows on the heels of previous times it provided capital in 2019 and 2021.

Leaked to the press earlier this month, the investment is widely interpreted as an attempt by Microsoft to finally gain an edge with its Bing search engine in the hopes of ending Google’s dominance over Internet search terms and make itself more attractive to user data-hungry advertisers.

“In this next phase of our partnership with OpenAI, we will deliver the best AI infrastructure, models and toolchain for customers to safely and responsibly build and run their applications on Azure,” wrote Microsoft CEO Satya Nadella on Monday. 

🤜🤛 https://t.co/dGAX5mXLX7

— Sam Altman (@sama) January 23, 2023
Learn how to navigate and strengthen trust in your business with The Trust Factor, a weekly newsletter examining what leaders need to succeed. Sign up here.
About the Author
Christiaan Hetzner
By Christiaan HetznerSenior Reporter
Instagram iconLinkedIn iconTwitter icon

Christiaan Hetzner is a former writer for Coins2Day, where he covered Europe’s changing business landscape.

See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Coins2Day 500
  • Global 500
  • Coins2Day 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Coins2Day Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Coins2Day Brand Studio
  • Coins2Day Analytics
  • Coins2Day Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Coins2Day
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

© 2026 Coins2Day Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Coins2Day Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Most Popular

placeholder alt text
Europe
Denmark offered to trade Greenland to the U.S. in 1910—and America thought it was crazy
By Steven Lamy and The ConversationJanuary 22, 2026
3 days ago
placeholder alt text
North America
Gates Foundation plans to give away $9 billion in 2026 to prepare for the 2045 closure while slashing hundreds of jobs
By Sydney LakeJanuary 23, 2026
2 days ago
placeholder alt text
Personal Finance
Sweden abolished its wealth tax 20 years ago. Then it became a 'paradise for the super-rich'
By Miranda Sheild Johansson and The ConversationJanuary 22, 2026
3 days ago
placeholder alt text
C-Suite
Jamie Dimon’s reality check for ambitious workers: ‘There’s going to be a grunt part to every part of a job. Get over it’
By Jake AngeloJanuary 23, 2026
2 days ago
placeholder alt text
Energy
Elon Musk warns the U.S. could soon be producing more chips than we can turn on. And China doesn’t have the same issue
By Sasha RogelbergJanuary 22, 2026
3 days ago
placeholder alt text
Politics
Latest deadly shooting by federal agents pushes government closer to shutdown as Trump claims Minnesota officials are 'inciting insurrection'
By Jason MaJanuary 24, 2026
11 hours ago

Latest in Tech

lakehouse
AIConsulting
Inside KPMG’s Orlando Lakehouse: the $450 million Covid boondoggle that’s becoming a secret weapon for the AI revolution
By Nick LichtenbergJanuary 25, 2026
1 hour ago
Virta Health CEO Sami Inkinen
SuccessPersonal Finance
The CEO of a $2 billion healthcare firm only felt rich after he paid off $100K in student loans—but that joy ‘disappeared’ in less than 3 days
By Emma BurleighJanuary 25, 2026
4 hours ago
Jake Miller, CEO of Fellow.
SuccessEntrepreneurs
This millennial founder got rejected 73 times before building a 9-figure coffee company. One more no, ‘I would have figured out how to sell a kidney’
By Preston ForeJanuary 24, 2026
24 hours ago
Meta CEO Mark Zuckerberg in Menlo Park, California on Sept. 17, 2025. (Photo: David Paul Morris/Bloomberg/Getty Images)
AIData centers
Why Meta is positioning itself as an AI infrastructure giant—and doubling down on a costly new path
By Sharon GoldmanJanuary 24, 2026
1 day ago
IMF managing director Kristalina Georgieva speaks to reporters outside during the 2026 World Economic Forum in Davos, Switzerland.
LawEconomics
AI productivity gains are making the rich richer, and they’ll wipe out jobs—but the IMF chief sees a silver lining for low-wage workers
By Tristan BoveJanuary 24, 2026
1 day ago
Dario Amodei looking up
AIAnthropic
Anthropic’s head of Claude Code on how the tool won over non-coders—and kickstarted a new era for software engineers
By Beatrice NolanJanuary 24, 2026
1 day ago