• Home
  • News
  • Coins2Day 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Finance

JPMorgan’s top strategist warns stocks have a 10%-plus drop ahead: ‘Things have to get worse before they can get better’

Will Daniel
By
Will Daniel
Will Daniel
Will Daniel
By
Will Daniel
Will Daniel
January 25, 2023, 1:21 PM ET
Traders work on the floor of the New York Stock Exchange during opening bell in New York City on January 18, 2023.
Traders work on the floor of the New York Stock Exchange during opening bell in New York City on Jan. 18, 2023.Angela Weiss/AFP via Getty Images

With the Federal Reserve raising interest rates seven times last year to fight levels of inflation not seen since the 1980s, CEOs said in interviews at the time that they were preparing for a recession and the S&P 500 sank roughly 20%. But in January, despite consistent doomsday predictions from Wall Street, the blue-chip index recovered as much as 5%.  

Marko Kolanovic, chief equity strategist at JPMorgan Chase, said that he believes the market’s recent rise is due to overly optimistic investors. Positive developments, including year-over-year inflation falling from its June 9.1% high to 6.5% last month, and the Chinese economy reopening after years of strict COVID protocols, have led some analysts to argue that a new bull market has begun.

“I think it created this narrative that the worst is behind us, kind of that the recession is over, or the recession happened somehow magically last year,” Kolanovic told CNBC on Tuesday. “We don’t agree.”

Kolvanovic pointed to surveys from regional Federal Reserve banks and the Institute for Supply Management (ISM) as evidence that economic “fundamentals are deteriorating” and a “mild” recession is likely on the way. 

“And the Fed doesn’t have any intention to cut now, so I think things have to get worse before they can get better,” he added, arguing the S&P 500 will fall at least 10% before hitting its ultimate bottom for the year. 

In December, the U.S. Services industry activity contracted for the first time since May of 2020 due to fading demand, the ISM reported earlier this month. And the New York Federal Reserve’s “Empire State” index, which details current business conditions in New York, recorded its fifth worst reading in history this month, as manufacturing orders sank sharply and employment growth “stalled.”

Bill Adams, chief economist at Comerica Bank, told Coins2Day that “many financial and economic indicators economists use to forecast business cycle turning points suggest that a recession is more likely near-term.” But Kolvanovic noted that, despite this bearish data, the stock market has been rising so far this year.

“That has to clash at some point,” he said, adding that he believes the U.S. And Europe will experience a recession this year and corporate earnings will drop.

For the S&P 500, Kolvanovic said he was pricing in a “very mild recession,” with earnings per share (EPS) falling to $205 this year. But he noted that measuring the blue-chip index’s EPS is “tricky,” because if there isn’t a recession, it could come in between $225 and $230. And if something more than a “mild recession” were to hit, EPS could drop as low as $180, matching the bearish prediction of Morgan Stanley’s CIO and chief U.S. Equity strategist, Mike Wilson.

The good news for investors is, Kolanovic believes Fed officials will rescue markets at some point this year by cutting rates as inflation continues to fade.

“At some point, they’ll backstop it. So, the big question is where. Is it [the S&P at] 3,600? 3,400? 3,200? We don’t have a very strong conviction. But we do think lower is the direction,” he said, adding that “there is usually some contagion or something that happens unexpectedly.”

Learn how to navigate and strengthen trust in your business with The Trust Factor, a weekly newsletter examining what leaders need to succeed. Sign up here.

About the Author
Will Daniel
By Will Daniel
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon
Rankings
  • 100 Best Companies
  • Coins2Day 500
  • Global 500
  • Coins2Day 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Coins2Day Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Coins2Day Brand Studio
  • Coins2Day Analytics
  • Coins2Day Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Coins2Day
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Coins2Day Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Coins2Day Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.