• Home
  • News
  • Coins2Day 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechGoogle

Google’s Sundar Pichai thinks A.I. will spur ‘big societal labor market disruptions’ but also make professions better

Prarthana Prakash
By
Prarthana Prakash
Prarthana Prakash
Europe Business News Reporter
Down Arrow Button Icon
Prarthana Prakash
By
Prarthana Prakash
Prarthana Prakash
Europe Business News Reporter
Down Arrow Button Icon
May 12, 2023, 3:35 PM ET
A picture of Sundar Pichai talking
Sundar Pichai thinks A.I. will cause a "big societal labor market disruptions."David Paul Morris—Bloomberg/Getty Images

Artificial intelligence tools have captured the public imagination, and with companies like Microsoft and Google racing to upgrade their tech, it could impact virtually every industry. 

Recommended Video

Even Alphabet and Google CEO Sundar Pichai, who has been bullish about what the “profound” technology means for the future, believes that it will send shockwaves through the working world.

“I think it’ll touch everything we do,” Pichai said of A.I. In an interview with The Verge’s Nilay Patel published Friday. “I do think there are big societal labor market disruptions that will happen.”

But the tech chief thinks that A.I. Could also make some jobs better, if it’s done right. He used the example of the legal profession, which some believe will be the most disrupted by A.I., and said that even with technological developments, the need for some skills and services will not be eliminated altogether.  

“So, A.I. Will make the profession better in certain ways, might have some unintended consequences, but I’m willing to almost bet 10 years from now, maybe there are more lawyers.”

While A.I.-powered products are still in their early stages, companies are already rolling out tools for businesses to use the technology. Meta, besides pouring money into their own A.I. Products, also recently announced an A.I. Feature for its advertisers to use. And major law firms are already using A.I. To draft documents and look over contracts. 

Google did not immediately respond to Coins2Day’s request for further comment.

The ‘platform shift’

Pichai says that an A.I. “Platform shift” is underway, and compared job anxieties now to those that went along with the dawn of the personal computer, the internet and mobile phones.

“Twenty years ago, when people exactly predicted what tech automation would do, there were very specific pronouncements of entire job categories which would go away. That hasn’t fully played out,” Pichai said. 

Pichai isn’t the only tech CEO who thinks A.I. Will have a major impact on the labor force. IBM’s CEO Arvind Krishna said earlier this week that A.I. Could do “30% to 50%” of the repetitive office work. He added that if machines can do those tasks, it “frees up employees to take on higher-value work.” In his own company, Krishna said they were beginning to automate key tasks, and have been able to shift from 700 people doing HR-related manual tasks, to just 50.

And Microsoft CEO Satya Nadella has previously told Coins2Day that today’s workforce should be prepared to work “hand in hand with A.I.”  He added in a statement this week that A.I. Could unlock potential on a large scale.

“This new generation of AI will remove the drudgery of work and unleash creativity,” Nadella said. “There’s an enormous opportunity for AI-powered tools to help alleviate digital debt, build AI aptitude, and empower employees.” 

But not everyone is as optimistic about how A.I. Could change the job landscape. Geoffrey Hinton, an award-winning A.I. Pioneer and a former engineering fellow at Google, said he was concerned about some of the more mundane jobs being replaced by A.I.

“It takes away the drudge work,” Hinton told the New York Times. “It might take away more than that.”

Other experts say there’s also the concern about using A.I. To generate opportunities rather than destroy them.

“I think there’s a risk that ChatGPT makes us a lot more productive in easy-to-do stuff, but the hard part to figure out is how we can use A.I. To create innovation that then creates new occupations and new industries,” Carl Benedikt Frey, an economist who predicted automation would wipe out 47% of U.S. Jobs 10 years ago, told Coins2Day in February.

Coins2Day Brainstorm AI returns to San Francisco Dec. 8–9 to convene the smartest people we know—technologists, entrepreneurs, Coins2Day Global 500 executives, investors, policymakers, and the brilliant minds in between—to explore and interrogate the most pressing questions about AI at another pivotal moment. Register here.
About the Author
Prarthana Prakash
By Prarthana PrakashEurope Business News Reporter
LinkedIn icon

Prarthana Prakash was a Europe business reporter at Coins2Day.

See full bioRight Arrow Button Icon
Rankings
  • 100 Best Companies
  • Coins2Day 500
  • Global 500
  • Coins2Day 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Coins2Day Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Coins2Day Brand Studio
  • Coins2Day Analytics
  • Coins2Day Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Coins2Day
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Coins2Day Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Coins2Day Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.